Today our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also the host of The Weekly Blitz with Chris Cotton - which is also part of Aftermarket Radio Network

Most often when a shop owner starts seeking out marketing options they’re doing it because they perceive they have a car-count problem. There are certainly cases where that is true, but there’s more to revenue than car count. In fact, there’s much more to the success of a shop than revenue. Revenue definitely solves a lot of problems, but let’s talk today about some other ways to make your shop more successful.

Talking Points

• Average repair order and profit margin need to be optimized before you try to fix a broken business with marketing.
• What is your average estimate?
• Your job as the shop owner is to drive processes and procedures.
• Good marketing isn’t cheap and will not provide a return if you’re not maximizing the cars you already have.

Lagniappe (Books, Links, Other Podcasts, etc)

• Podcast - Are You a Thermostat or a Thermometer?

How To Get In Touch with Chris

Website - https://autoshopcoaching.com 

Email - chris@autofixsos.com 

Phone - (580) 491-3519

How To Get In Touch with Kim and Brian Walker

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

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