Creativity, Curiosity, and Craft: Essential Skills for a Career in Public Relations, Marketing, and Communications
Play • 34 min

What makes someone a good candidate for a job at a public relations firm or a role in communications or marketing at a business or non-profit? As the nature of work and careers continues to evolve, it turns out that the "obvious" answers to this question aren't always the best ones.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the essential skills for anyone seeking to work as a "modern-day communicator" and what it takes to be successful in a PR or communications role, whether in-house or at an agency.

Read Abbie Fink's blog post for this episode: "Creativity, Curiosity, and Craft – what you need to get a job in public relations"

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Additional Resources

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of, the leading independent B2B online radio station and podcast studio in Arizona.

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