Social Media Strategy, Policies, and Pitfalls from the PR Agency Point-of-View
Play • 33 min

It's important to keep your messaging and social media marketing consistent with your brand values and company goals. But how do you do this in a world where every employee, customer, client, and vendor is active on their own social media accounts? What social media policies should your organization have in place in 2021, when the lines between personal and professional are blurred more than ever? What strategies should you use to coordinate your communication across all channels? What are the essential steps in putting together a social media strategy to create content that will inform and engage your audience?

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about social media strategies, policies, and pitfalls from the public relations agency's point-of-view.

Read Abbie Fink's blog post for this episode: "Social Media Strategy, Policies, and Pitfalls"

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Additional Resources

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of, the leading independent B2B online radio station and podcast studio in Arizona.

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