Why Executives Should Give Their Communications Team a Seat at the Table
Play • 30 min

When a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that? 

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about why executives should make sure their marketing, communications, and public relations team has a seat at the table.

Read Abbie Fink's blog post for this episode: "Why You Want Your Public Relations Team at the Table"

If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen

Additional Resources

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.  

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.

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