When a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that?
Read Abbie Fink's blog post for this episode: "Why You Want Your Public Relations Team at the Table"
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Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
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