Our guest Matt Thornhill spent the first part of his career in marketing and advertising when he noticed a disturbing trend. In both advertising and marketing, significant effort went into targeting consumers 18-49, but after 50, all effort dropped sharply. Bewildered by this way of thinking, Matt started researching this demographic, determined to find a way to reach such a large and growing section of the population. After discovering that aging adults suffered from a lack of affordable, community-focused housing, Matt found his calling. He developed the Cozy Home concept and is in pre-development currently.
Episodes are sponsored and produced by Isaiah industries, a manufacturer of specialty metal roofing systems and other building materials. Learn more at isaiahindustries.com