Mary Henderson - What is a personal brand? It's more than values, authenticity, story telling and social media.
Play • 21 min

Today my guest is Mary Henderson. A personal branding expert and coach. If you think that a personal brand is all about values, authenticity or story telling and showing up on social media – you have got it all wrong. Mary has solid and actionable advice she shares to commercialize your brand plus a prediction into the future you’d never expect from a branding expert.

WHAT SHE DOES: Helps Coaches, Consultants & Corporate Professionals commercialize their Personal Brand so they can monetize their expertise and become industry experts online and offline.

WHY IT MATTERS: In today’s digital economy, your Personal Brand is the ONE thing nobody else can BE or replicate, especially if you’re a Business Coach, Consultant or Solo Business Owner. People are buying YOU (i.e. Personal Brand) as much as the products or services your provide.

WHAT MAKES HER UNIQUE: You can take the girl out of tech, but you can’t take the tech out of the girl! She grew up professionally in the IT industry and tech and algorithms are in her blood. As a result, She’s developed a unique, proprietary algorithm around Personal Branding that helps you get clear on - what you do (your uniqueness) , who you serve (your target audience), what you stand for (your mission), what you promise (your authority).

HER STORY: Having spent the past 14 years both creating and running her own digital agency, along with working as a Coach & Consultant for clients such as Open Universities, UNSW, Entrepreneurs & Coaches, she has a unique perspective & passion for the importance of Personal Branding in today’s marketplace.

HOW IT WORKS: She has an online coaching program, 1:1 private coaching, group workshops, consulting.


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