China, WTF?!
China, WTF?!
Jul 3, 2019
#2 Deepdive into WeChat with Tencent expert Matthew Brennan
Play • 53 min

Welcome back to the only podcast to ask: China, WTF?! What’s The Future?

Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.

In episode 2 our guest is renowned WeChat expert Matthew Brennan!
Aside from racking up a humungous following on Twitter and LinkedIn (37k+ followers), Matthew has delivered presentations for large corporations including Google and has been featured across global media.

We chat (get it?) about the fascinating potential of the super app. Did you know Facebook's taking a page out of WeChat's playbook?

Topics include:

2:06 Matthew's book on WeChat
4:54 Matthew's China story
10:08 When mobile payment was still new
12:20 How China merged online and offline with mobile payments: China is leading the new retail movement
15:02 Introduction to WeChat and social OS
21:45 How brands can use WeChat for marketing: Is advertising on WeChat a drop in the ocean?
23:49 WeChat Mini Programs: How retail brands are using them and why every brand should invest in them
29:45 WeChat and social e-commerce: What is the new Haowuquan (Goodies circle)?
33:32 How WhatsApp is emulating WeChat: WhatsApp pay and brand profiles
34:30 Why brands value WeChat: Customer service and CRM
37:27 Facebook pay: the potential and the struggles
41:02 Why WeChat Pay is so convenient and good for business
41:50 Why China is so good at innovating and what WeChat has to do with this
45:00 Side note: The reason behind TikTok's success in China
49:12 China2020: 5G, Gaming, VR and AR

If you like this episode, hit subscribe for more!
You can watch the episode on YouTube https://www.youtube.com/watch?v=7z1N9AMX_TI&t=830s

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