S3 Episode 5 - Mark Schaefer on Cumulative Advantage
Play • 38 min

On this episode of the podcast, we spoke with Mark Schaefer, someone I’ve known for nearly a decade. We first met in 2012 after he published the best selling book “Return on Influence” while I was the CEO of influencer platform Kred.

He’s also the author of the world's best-selling book on Twitter, The Tao of Twitter, as well as a raft of other books such as The Content Code about content marketing and “KNOWN” a book on personal branding. I was also fortunate to be featured in his “book “Marketing Rebellion" - an Amazon best-seller.

His new book, "Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds" guides readers on a path that helps them stand out in a world of overwhelming information density -- when sometimes even being "great" is not enough.

Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.

We had a fascinating discussion that I know you will enjoy.

Topics covered included:

  • The  genesis of influencer marketing
  • How we can all gain a cumulative advantage
  • Why it's time for marketers to be humble
  • The opportunity for TikTok
  • How serendipity can play a huge role in your life and career
  • Mark's view on the demographics for each social network
  • How social media will fracture
  • How we now live in a world of infinite media
  • Harnessing the era of unintended consequences for marketers


Azeem Azar's Exponential view
Benedict Evans Newsletter

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For more on Andrew - what he speaks about and replays of recent talks, please visit ActionableFuturist.com follow @AndrewGrill on Twitter or @andrew.grill on Instagram.

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