Jan 29, 2020
Florence Shin and Athina Wang: Female Founders Breaking Molds
Episode 17: Florence Shin and Athina Wang are co-founders of Covry (@shopcovry and shopcovry.com), a direct-to-consumer eye-wear brand that specializes in elevated fit; the idea that started as a conversation at a climbing gym has turned into a company with over 10,000 followers on Instagram.
Covry launched on Kickstarter in 2015, where Florence and Athina surpassed their initial goal of $18,000 by over $30,000, nearly tripling their project budget. In this episode of the Why You No Doctor podcast, the two Asian female founders take us through their background, Kickstarter dos-and-don'ts, manufacturing tips, and more.
*Show Notes:*
* 0:00 - Introduction to Athina, Florence, and their company, Covry + more on glass-wear for Asians and what makes Covry eye-wear unique
* 2:32 - On Covry's market, audience, and goal
* 5:00 - Florence and Athina's background
* 8:10 - How the initial idea to form Covry began
* 11:14 - Kickstarter: how it works, how to market it
* 18:00 - After…