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Welcome to Talking Tourism, your go-to resource to learn the ins and outs of running a tourism business in today’s changing world.
2 days ago
Talking Tourism Episode 77 - T21 Update with Anne Greentree
The Tasmanian Government's Director of Visitor Economy Strategy Anne Greentree sat down with TICT CEO Luke Martin, to talk through how the industry against our T21 Visitor Economy Action Plan to rebuild the value of our tourism industry through COVID. Anne and Luke talk through airline recovery, the different hot spots of industry performance, how we're planning for the year ahead, and the different industry support programs being rolled out by State and Federal Governments.
Apr 29, 2021
Talking Tourism Episode 76 - The Revival of Tasmania's Air Links
*Fresh off the launch of Hobart's first international commercial flight in two-decades, Hobart Airport's new CEO, Norris Carter, sat down with Rachel Williams to talk things aviation. *Norris outlines Tasmania's aviation out of COVID, the works at Hobart Airport to welcome back international flights, and his expectations for the ongoing recovery of air travel across Australia. Tourism Industry Council Tasmania TICT is the peak industry body for the Tasmanian tourism industry.
Apr 25, 2021
Special Edition: Talking Tourism in the 2021 Tasmanian State Election
*With one week remaining until Tasmanians go to the polls, Tourism Industry Council Tasmania CEO, Luke Martin, sits down with Rachel Williams to talk all things tourism in the election. *Luke outlines TICTs priorities in the election, and the major tourism policies announced so far by both major parties. How are we tracking? What are the industry's priorities, and how have our political parties responded so far? Tourism Industry Council Tasmania TICT is the peak industry body for the Tasmanian tourism industry. Tourism Industry Council Tasmania TICT is the peak industry body for the Tasmanian tourism industry.
Mar 18, 2021
Talking Tourism Episode 75 - Tasmania's Brand in a Post-COVID World
How will Tasmania be perceived in post-COVID world? Tasmania's resident Brand-guru, Brand Tasmania Guru, Todd Babiak, sits down with Rachel Williams to share his thoughts on Tasmania's brand attributes that will position the State well in the new reality of COVID.
Mar 4, 2021
Talking Tourism Episode 74 - Regenerative Tourism. What is it and why does it matter with Sarah Lebski
Throughout COVID the concept of Regenerative Tourism has gained strength as a guiding principle for the future of tourism in destinations like Tasmania. Regenerative tourism takes the concept of sustainability in tourism to another level; the idea that visiting a destination should always make a positive contribution to the economic, social and ecological wellbeing of that destination. Tasmanian Tourism Champion Sarah Lebski sits down with Rachel Williams to explain the concept of Regenerative Tourism and why she believes its central to Tasmania's tourism future. Sarah is one of Tasmania's leading tourism consultants and thought-leaders, with over three decades experience working with destinations and operators across the State. Sarah is Deputy Chair of Visit Northern Tasmania.
Feb 18, 2021
Talking Tourism Episode 73 - 10 Things Every Tourism Operator Should be Doing Right Now with Sam Denmead & Jake Smith
Two of Tasmania's leading tourism gurus, Jake Smith and Sam Denmead share their presentation to the 2020 Tasmanian tourism conference ; 10 Things every Tourism Operator Should Be Doing Right Now as we work our way through COVID. Sam and Jake's rapid fire 10 key practical tips and insights were down very well at the tourism conference, and really is essential listening for every SME tourism operator. Get a pencil paper to take notes, and strap yourself in, as Sam and Jake drop some pearlers of wisdom that you immediately start implementing in your business. *About Sam: * Green Hat Tourism's Sam Denmead is one of Tasmania's leading tourism specialists, with experience as an operator, business consultant, marketer and tourism advocate. Sam works with tourism operators across the State on their produce development and market positioning. She has also served as the Tasmanian Tourism Awards coordinator over the past few years working with some of the industry's leading operators. *About Jake: * Jake Smith recently stepped down as General Manager of the Australian tourism award-winning MACq01 Hotel. Jake has been with the Federal Group for over 15 years working his way up at Saffire Freycinet and the Henry Jones Art Hotel, before being entrusted as the inaugural General Manager for the opening of MACq01 Hotel.
Feb 4, 2021
Talking Tourism Episode 72 - Tasmania's Climate Future with Dr Jess Melbourne-Thomas
2020 Tasmanian Australian of the Year, Dr Jess Melbourne-Thomas delivered the keynote address at the Hobart-leg of the 2020 Tasmanian tourism conference in November. One of Australia's leading marine scientists, Jess is a leading researcher shaping Australia's response to climate change and emission reduction. Jess speaks about Tasmania's climate future; the risks, realities and opportunities. This includes her views on the opportunity for Tasmania to emerge as one of the world's first carbon positive visitor destinations. Jess talks about the touch points for operators to contribute to carbon reduction and positioning their business and Tasmania as a destination as a global leader in responsible carbon tourism. *About Jess: * International research scientist, mother, and former Rhodes scholar, Dr Jess Melbourne-Thomas grew up exploring Tasmania’s spectacular coastline and wilderness and has gone on to work in the marine environment from the tropics to the poles. With a background in mathematical modelling and Antarctic climate change science, Jess is now a Knowledge Broker for CSIRO, helping to bridge the gap between complex scientific research and decision-making for sustainability. A passionate advocate for diversity and gender equality in science, Jess co-founded the Homeward Bound project, which took the largest ever all female expedition on a leadership journey to Antarctica in 2016. Jess was one of Australia’s first 30 Superstars of STEM and was named Tasmania's Young Tall Poppy of the Year in 2015 for her excellence in research, science communication and policy engagement. She was also one of 12 female scientists globally to have her portrait featured as a constellation on the ceiling of New York’s Grand Central Station as part of GE’s Balance the Equation campaign.
Jan 18, 2021
Talking Tourism Episode #71 - Anna & Henry Terry. Tassie Truffles
*Tassie's own Truffle Superstars! - The Terry Family have helped pioneer the truffle industry in Tasmania *Anna and Henry share their family's story in cultivating a niche industry in Tasmania. Their views on how tourism and agriculture can work better together in Tasmania, and their aspirations for Tasmania's emergence as a culinary destination.
Jan 4, 2021
Talking Tourism Episode #70 - Cutting waste and cleaning up Tasmania. A Container Deposit Scheme for Tasmania
*Tasmania is renowned for its clean, green image. But the image needs to be matched with the reality of the ground. *Cutting our waste, cleaning up the State and reducing rubbish is about protecting Tasmania's brand and delivering on our promise to visitors of a pristine, clean environment. * Robert Kelman is one of Tasmania's leading authorities on waste management and container recycling. He explains to us why a Container Deposit Scheme for Tasmania is so important to reduce waste discarded along our roads and in the environment. * Robert Kelman has been involved in waste management and recycling advocacy for the past 15+years. This includes current roles as Executive Officer of the Australian Tyre Recyclers Association. The association represents the interests of the legitimate used tyre recycling industry and member companies process around 23Million used tyres per annum. This work has included Robert overseeing the developments of regulations in NSW, Victoria, Tasmania and more recently QLD. Robert is also contracted by an EU organisation The Reloop Platform for work in the Pacific region advocating for the expansion of bottle deposit schemes, single use plastic phase outs, recycled content mandates and refillable packaging. In this role Robert also represents the Australian Council of Recycling on state advisory groups including in Tasmania for a new bottle deposit scheme.
Dec 21, 2020
Talking Tourism Episode #69 - Bruny Island Cheese & Beer's Nick Haddow
The founder of Bruny Island Cheese and Beer, Nick Haddow, is one of the pioneers of Tasmania's burgeoning reputation as a foodie destination. After working throughout Australia and the world and studying artisan cheese making, Nick settled on Bruny Island to bring some of the purest dairy produce anywhere in the world into outstanding and unique cheese. He is also Chair of Brand Tasmania, responsible for Tasmania's brand development. Nick shares his story, and what he believes Tasmania must do to elevate our reputation as a foodie destination, and reduce some of the barriers for niche producers to develop their products and markets.
Nov 16, 2020
Talking Tourism Episode #68 - Wine Tasmania's Sheralee Davies
Wine Tasmania's Sharelee Davies' shares her insights into the growth of Tasmania's outstanding wine sector, and its own recovery from COVID. Sheralee also offer her insights into the future for Wine tourism in Tasmania and the opportunity for the State to be elevated as a wine destination. Wine Tasmania is the peak industry body for Tasmania's wine industry.
Nov 2, 2020
Talking Tourism Episode #66 - The RTO Bros. Chris Griffin & Tom Wootton.
In our first episode of Talking Tourism after Tasmania's borders have re-opened to COVID-Safe States, Rachel Williams sits down with Tom Wootton & Chris Griffin, the Chief Executive's of Tasmania's Northern and North-West Regional Tourism Organisations. Tom and Chris share their thoughts on Tasmania's tourism recovery out of COVID, their priorities for Tasmania’s new iconic drive journeys and growing Tasmania's agritourism potential.
Nov 2, 2020
Talking Tourism Episode #67 - What exactly is Experiential travel? With Experiential Tasmania, Sara Barns
Sara and James Barnes are building a business based on the principle of experiential travel - personalised, intimate experiences where visitors feel genuinely connected with places, products and people. Their tour business, Experiential Tasmania, takes visitors behind the scenes with some of the our leading producers - meeting the makers, sampling the producer and visiting sites not usually available to the general visitor. Sara's vision is shaped by her background working as a high end tour guide in Tasmania, and interstate, and with uber-premium lifestyle brand, Abercrombie & Fitch. Sara outlines her aspirations for Tasmania as an experiential tourism, and the opportunities for start-up businesses in a post-COVID visitor market.
Oct 12, 2020
Talking Tourism Episode #65 - Cyber security and protecting your business - with Andrew Quill
Jul 29, 2020
Talking Tourism Episode #64 COVID Special - Planning for our Industry Recovery with Anne Greentree
With the final touches being put now on the T30 Recovery Plan to rebuild Tasmania's Visitor Economy, the Tasmanian Government's Director of Visitor Economy Strategy, Anne Greentree, sits down with Amy Hills to talk through how the plan is shaping, some of the major recovery initiatives and priorities. Anne also talks through the results of the recent industry survey on industry needs and priorities, and the Tasmanian Government and industry's response.
Jul 29, 2020
Talking Tourism Episode #63: COVID Special - 10 Free and Easy Tourism Marketing Tips with Green Hat Tourism's Sam Denmead
Sam Denmead is one of Tasmania's best known and experienced tourism marketing and business advisers, with twenty years of experience as an operator, tourism marketer, industry leader, and consultant. Sam is working with a number of operators right now in adjusting her business to COVID. Sam has worked with TICT over the past few years as Coordinator of the Tasmanian Tourism Awards, and our go-to tourism marketing consultant for SME operators. We've asked Sam to sit down with Amy Hills to talk through her Top 10 (well, 11!) essential tips for all tourism operators to undertake in resetting and marketing your business - importantly, all of them should be free for you to implement.
Jul 29, 2020
Talking Tourism Episode #62 COVID Special - Job Keeper Changes with Rob Cameron
Rob Cameron from TICTs Business and Financial Advisers, Collins SBA sits down with Tourism Tasmania's Amy Hills to talk through the Australian Government's extension and changes to Job Keeper scheme. Rob outlines what the changes mean for employers and employees, and considers some of the steps all tourism and hospitality operators needs to be considering now in resetting the business for the ongoing COVID uncertainty. Collins SBA is a Tasmanian consultancy firm specialising in business and financial advice. Rob and his colleagues have been working with Tasmanian tourism and hospitality operators since the start of COVID, around business continuity measures for the immediate shut-down and recovery.
Jun 29, 2020
Talking Tourism Episode #61: COVID Special - The National Outlook with the Australian Tourism Industry Council's Simon Westaway
The Australian Tourism Industry Council is the national federation of Australia's Eight State and Territory Tourism Industry Councils across the country, including TICT. ATIC owns and oversees the national Quality Tourism Framework, including the Australian Tourism Accreditation Program, Star Ratings and the Australian Tourism Awards. Simon Westaway is Executive Director of ATIC, and responsible for advocating the collective national agenda of the State and Territory Tourism Industry Councils and their members to the Australian Government and national tourism bodies. Simon sits down with TICTs Luke Martin to talk through the Australian tourism industry's national agenda around border restrictions, the industry's recovery, and the future of Job Keeper.
Jun 29, 2020
Talking Tourism Episode #60: COVID Special - What's the future of Business Events in Tasmania? With Marnie Craig, CEO of Business Events Tasmania
Tasmania's lucrative Business Events Sector has been hit hard by COVID with nearly all conferences and business events scheduled for 2020 cancelled or rescheduled to 2021. TICTs Luke Martin sits down with the Chief Executive of Business Events Tasmania, Marnie Craig, who explains that not all is as bleak as it seems for the Business Events market, and how 2021 is shaping as a strong recovery for the sector. Marnie also outlines some of the ways different tourism operators can share in the business events market to Tasmania, and how its not just about conference delegates. Click here for further information on Business Events Tasmania Or call 03 6231 1366
Jun 29, 2020
Talking Tourism Episode #58 - Cultural and arts events in regional areas - with Travis Tiddy
Recorded-pre COVID, TICTs Sam Denmead sat down with the founder and Creative Director of Queenstown's wonderful biannual art and cultural festival, The Unconformity, Travis Tiddy. Travis talks through the creative challenges, opportunities and innovations needed to create quality arts and cultural events in regional areas. The Unconformity won the 2019 Tasmanian Tourism Award for Festivals and Events. The biannual three day event celebrates the rich heritage and creative energy of Tasmania's amazing West Coast, centred around Queenstown.
Jun 29, 2020
Talking Tourism Episode #59: COVID Special - Tasmania's Air Access Recovery with Hobart Airport's Matt Cocker
With Tasmanian Premier Peter Gutwein indicating Tasmania's border restrictions are expected to be lifted from July 24, TICT CEO Luke Martin sat down with Hobart Airport's Acting CEO, Matt Cocker, to learn more about planning underway to restore Tasmania's aviation access to Pre-COVID levels. How many flights can we expect from late July? Who will be flying and where to? Where are things at with planning for a direct Trans-Tasman service to New Zealand? Matt talks through the challenges for his Airport, and Tasmania generally, in restoring our aviation capacity.
Jun 15, 2020
Talking Tourism Episode #57: COVID Special - Operators Reopening with RACT Destination's Andrew Paynter, and Blue Derby Pods, Tara Howell
With tourism businesses across the State gearing up for re-opening, initially for Tasmanian's, and soon for interstate visitors, we thought it would be insightful to hear the lived experience of re-opening for a couple of prominent tourism operators with very different types of businesses. Chief Operating Officer of RACT Destinations, Andrew Paynter, speaks on the first day of his businesses’ reopening about his team’s journey, why he believes his team is coming out of COVID-19 stronger and more connected and how the business is planning for a busy weekend ahead. RACT Destinations operate some of Tasmania's most iconic visitor experiences, including Freycinet Lodge, Strahan Village, Gordon River Cruises and the Cradle Mountain Hotel. Tara Howell is Director of Blue Derby Pods Ride, a premium mountain biking experience in Derby. Tara is the Convener of the new Tasmanian Mountain Biking Network, and was recently elected to the TICT Board. Tara talks through how she has expertly man…
Jun 15, 2020
Talking Tourism Episode #56: COVID Special - Market Insights with Tourism Tasmania's Research Guru, Dr Allison Anderson
Tourism Tasmania’s research and insights guru, Dr Allison Anderson, takes us through what she has been learning about customer behavior, wants and needs coming out of COVID-19 and how operators might be able to respond in their own business. Dr Anderson also shares the key insights on recent on the Tasmanian intrastate visitor market, based on research influencing Tourism Tasmania's new Intrastate Marketing Activities. To access Tourism Tasmania's market research insights visit www.tourismtasmania.com.au
Jun 9, 2020
Talking Tourism Episode #55- Producing high quality video content - with Rob Harrison
Jun 1, 2020
Talking Tourism Episode #54: COVID Special - Marketing Tasmania to Tasmanians with Emma Terry
Tourism Tasmania's Director of Marketing, Emma Terry, sits down with Amy Hills to explain the forthcoming intrastate marketing strategy Tourism Tasmania will be rolling out over coming weeks as local restrictions ease, and locals are invited to 'Make themselves at Home'. For further details visit www.tourismtasmania.com.au
Jun 1, 2020
Talking Tourism #53: COVID Special - Insights into the Tasmanian Intrastate Market with Federal Group's Daniel Hanna
Federal Group is Tasmania's largest tourism and hospitality operator, as operators of Tasmania's two Casino resorts, Hobart's award-winning MACq01 and Henry Jones Hotels, the luxury Safire Freycinet Resort, and several hotels in key tourism nodes across Tasmania. Dr Daniel Hanna is Director of Corporate Affairs and Regulations for Federal Group. Daniel is a well-known figure within the Tasmanian tourism and hospitality sectors, as a former CEO of Tourism Industry Council Tasmania, and the Tasmanian Hospitality Association. Daniel shares Federals plans for re-opening its tourism assets across the State and some of the challenges they've been working through as employer of 2,000 Tasmanians across our sectors. Daniel also shares the results of exclusive polling Federal Group has commissioned from leading Tasmanian market research company, EMRS, on their attitudes towards COVID, and predisposition to get out and about Tasmania over coming weeks and months.
Jun 1, 2020
Talking Tourism Episode #51: COVID Special - Tips and tricks to make money (or not lose more money) in restricted Accommodation markets with David Reed
For many years, David Reed has been TICTs go-to industry guru on tourism yield management - knowing the true of cost of selling your product and pricing your service accordingly to make money. David has presented to operators across the State for years about the principles of yield management in tourism. With many accommodation operators gearing up for the lifting of restrictions and wanting to get a piece of the local intrastate market, David takes us through some of the considerations every operator needs to be weighing up before pricing their visitor experience over the coming weeks and months. David also offers some of his suggestions for what all accommodation businesses can do to maximise their yield and share of the local intrastate visitor pie. David Reed is one of Tasmania's best known and experienced tourism identities, as a manager, senior executive, industry representative and consultant across a broad range of operators. David currently operates his own accommodation pr…
Jun 1, 2020
Talking Tourism Episode #52: COVID Special - Regional Tourism Leadership with Kym Goodes and Paul Seaman
Amy Hills sits down for a chat with the Chairs of two of Tasmania's four Regional Tourism Organisations; the East Coast RTO Chair, Kym Goodes; and Tourism Northern Tasmania's Chair, Paul Seaman. Kym and Paul have been at the coalface over the past few weeks in their regions, engaging with local operators about the priorities for industry through the COVID shutdown, and voicing those priorities to Tourism Tasmania, TICT and other State bodies. They also consider the ongoing role of Regional Tourism Bodies through the COVID recovery, and the outlook for their parts of the State. Kym was appointed Chair of the East Coast Regional Tourism Organisation earlier this year. Kym is a well-known Tasmanian business and community leaders, as the former CEO of TasCOSS, the peak sector body for the Tasmanian community services industry. Kym has also been appointed to the Premier's COVID Economic and Social Recovery Advisory Committee. Paul was appointed Chair of Tourism Northern Tasmania in late…
May 18, 2020
Talking Tourism Episode #50: Covid Special: Industry development and training opportunities with TICTs Luke Martin
TICT CEO Luke Martin take listeners through the business development and training opportunities being made available to tourism and hospitality operators over the winter months and the CVOVID recovery. TICT is launching some exciting programs pitched to operators wanting to spend the time developing their tourism and business skills, and re-set their business. Luke also talks through TICTs changings mindset around crisis to recovery, and the policy development and planning underway across the industry. For more information on some of the programs Luke mentions, visit: www.tict.com.au www.tourismtasmania.com.au - who are bringing together a summary of all initiatives and\ programs being offered to industry.
May 18, 2020
Talking Tourism Episode #49: Covid Special: Covid Safe Plans and the Responsibilities of Businesses with WorkSafe Tasmania Acting-CEO, Robyn Pearce
The Acting CEO of WorkSafe Tasmania, Robyn Pearce, sits down with TICT CEO Luke Martin to explain the new regulations and responsibilities for all businesses as they resume operating. WorkSafe Tasmania is responsible for workplace standards in Tasmania. Robyn explains what a Covid Safe Plan is, where to find advice and help, and what must every business operator do to keep themselves safe, their employees and customers. For more information on Tasmania's COVID Safe arrangements visit: https://www.business.tas.gov.au/coronavirus_information https://www.worksafe.tas.gov.au/
May 18, 2020
Talking Tourism Episode #48: Covid Special: Industry insights with Industry Leaders, Clint Walker and Kath McCann
Some of our most downloaded COVID podcasts are those featuring the insights and lived experiences of tourism operators and stakeholders working through the different stages of the crisis. In this episode, TICT CEO Luke Martin, sits down with his two Deputy Chairs, Clint Walker, and Kathryn McCann, who share their insights on the COVID crisis from two very different perspectives. Clint Walker is the CO-Proprietor of Stanley Seaview Inn, Horizon Deluxe Apartments and Burnie CBD Apartments. He is a long-time industry leader in the north-west, at the local, regional and State level. Clint has served on the TICT board for the 10 years, including the last three-years. He is also Deputy Chair of West by North-West Regional Tourism, and President of the Circular Head Tourism Association. Kathryn McCann has held a series of senior executive roles across the Tasmanian tourism industry, including a period as Director of Marketing for Tourism Tasmania, with Business Development for Hobart Airpo…
May 18, 2020
Talking Tourism Episode #47: Covid Special - The Road Map Ahead with Tourism Tasmania's John Fitzgerald
Tourism Tasmania CEO John Fitzgerald takes listeners through the Tasmanian Government's Road Map to Recovery from COVID 19, as it relates to the Tasmanian visitor economy. John also shares insights into Tourism Tasmania's planning ahead around activating the Tasmanian intrastate market, and what operators can do to now in planning for the recovery ahead. For more information visit: www.coronavirus.tas.gov.au www.tourismtasmania.com.au www.business.tas.gov.au
May 4, 2020
Talking Tourism Episode #46 - Covid-19: Operator Insights with Gary & Lorraine Ashdown, and Simon McDermott
Every fortnight we check-in with tourism operators across the State, sharing their experience with Covid-19, and how they're planning for the future. In this fortnight, Tourism Tasmania's Amy Hills sits down with the operators of two very different tourism businesses, with very similar stories of resilience and loss. In March, Gary & Lorraine Ashdown, won the Australian Tourism Award for Hosted Accommodation for their Dover B&B, Ashdowns of Dover.The Ashdown's share their dramatic impact on their business, their plans to use this 'down time' productively, and in working with their local industry. Simon McDermott is Managing Director of his family's well known coach and tour business, McDermott's Coaches. McDermott's are the largest tour charter operator in Tasmania, and also operators the Cradle Mountain shuttle. Simon's business literally stopped overnight and the short-term outlook for bookings looks very bleak. How's he planning for the period ahead? When does he expect the lucr…
May 4, 2020
Talking Tourism Episode #45 - Covid-19 Special: Social Media Strategy with Liza-Jane Sowden
*Liza-Jane Sowden is Tourism Tasmania's own social media guru, overseeing content on the State's own social media channels through the Covid-19 emergency. *Liza-Jane shares her insights on the social media trends through the current shutdown period, what platforms are generating interest, and what kind of posts are generating most engagement. She also shares her practical tips and ideas for content that tourism businesses of all sizes can apply in maintaining your profile and engagement with your past and future guests through the shutdown. Many of the very same strategies she is applying in managing the State's destination profile. Do yourself a favor - this really is essential listening for any operator managing their own social media presence and account.
May 4, 2020
Talking Tourism Episode #44 - Covid 19 Special: Insights from Brett Godfrey
*Brett Godfrey is one of the leading lights in Australian tourism and travel industries. *The co-founder of Virgin Blue, Brett, now wears many hats across our visitor economy. He is a co-owner of the Tasmanian Walking Company, operators of the iconic Cradle Huts Walk, Bay of Fires Lodge, and Three Capes Lodge. He is Chairman of Queensland Tourism & Events, and recently stepped down as a Director and former Chair of Auckland Airport. Brett has also spearheaded the latest push to secure a Tasmanian team in the AFL. Brett shares with us his thoughts on the current issues with Virgin Australia, his outlook for the recovery of Australian tourism, his business planning, the potential of a Tasmania - New Zealand air service, and what Covid-19 might mean for the case for a Tassie team in the AFL.
May 4, 2020
Talking Tourism Episode #43 - Covid-19 Special: Our Tourism Outlook with Rebecca White MP
The Hon Rebecca White MP is Tasmania's Shadow Spokesperson for Tourism, and Leader of the Labor Party in the Tasmanian Parliament. Rebecca's sprawling electorate of Lyons is also one of the most tourism-dependent electorates in the country, stretching across central Tasmania and onto the East Coast and Tasman Peninsula. Rebecca sits down with TICT CEO Luke Martin, to share her thoughts on the COVID-19 emergency. The outlook ahead for Tasmania and its visitor economy, and her aspirations for the recovery. Rebecca also speaks candidly about her own family's experience as operators of hospitality and tourism businesses, in having to confront many of the difficult challenges all business operators in our sectors have had to navigate over recent weeks.
Apr 20, 2020
Talking Tourism Episode #42 - Covid 19 Special: Collins SBA Adviser Rob Cameron answers your questions on Job Keeper
*Rob Cameron from Hobart Business Advisers and Accounting Firm, Collins SBA, works through the Frequently Asked Questions by many tourism and hospitality operators about the Australian Government's Job Keeper Package. * Is it all-in, or all-out for all your employees? When can we expect the money to hit bank accounts? What's the situation for sole traders? Rob offers the best of his understanding is clarifying some of the many questions employers and business owners have about the Job Keeper Package. For more information and to register for Job Keeper visit https://www.ato.gov.au/general/JobKeeper-Payment/
Apr 20, 2020
Talking Tourism Episode #39 - Covid-19 Special: Resilient Tourism Businesses with David Inches
Tasmanian-raised and now Cairns-residing, David Inches, is Tasmania's go-to tourism product development and marketing specialist. David has been engaged by some of Tasmania's leading tourism operators and organisations to guide product conception, development, and market positioning. In this special Covid-19 podcast, David speaks with Amy Hills about the positive things all tourism operators can be doing right now to ready their business over coming weeks and months for the eventual recovery from Covid-19. Reviewing your markets, setting your product for the changing landscape and ensuring you have the fundamentals in place to give your business the best chance to succeed in the Covid-19 recovery. You can learn more about David and his services by visiting his business website: https://www.inspiredbymarketing.com.au/
Apr 20, 2020
Talking Tourism Episode #40 - Covid-19 Special: Tasmanian Premier & Tourism Minister, the Hon. Peter Gutwein MP
*On Monday 20 April, Tasmania's Premier and Tourism Minister, Peter Gutwein MP, stepped away briefly from his demanding role overseeing Tasmania's management of the Covid-19 crisis, to speak directly with Tasmanian tourism and hospitality operators about the outlook for our industry. * The Premier speaks candidly about his expectations for when visitor activity could return in the State and border controls lifted; and the need for industry to be geared-up around business safety and 'Covid-readiness'. This is important listening for every Tasmanian tourism operator and professional. Thanks to Tourism Tasmania's Amy Hills for speaking with the Premier on our behalf.
Apr 20, 2020
Talking Tourism Episode #41 - Covid 19 Special: Tasmanian Tourism Stalwarts Ian Rankine & Simon Currant
*As much as anyone, Ian Rankine and Simon Currant have shaped and guided the growth and development of Tasmanian tourism over the past 40-years.* The two Tasmanian Tourism Champions join TICT CEO Luke Martin, to share their thoughts on the Covid-19 crisis, their perspective from past industry disruptions, and the measures they have undertaken over the past month in securing their own businesses. Ian Rankine is Managing Director of Innkeepers Tasmania and TasVacations, two of the largest retailers of Tasmanian visitor experiences. Ian is a long-time Director of Tourism Industry Council Tasmania. He also serves as a Director on the Tourism Tasmania Board, as nominee of the Tasmanian tourism industry through TICT. Simon Currant AM is the visionary and developer behind Cradle Mountain Lodge, Franklin Manor, Strahan Village, Gordon River Cruises, and Peppermint Bay. He currently operates Pumphouse Point within the Tasmanian Wilderness World Heritage Area. Simon was Chairman of TICT for 1…
Apr 6, 2020
Talking Tourism Episode #38: Covid-19 Special - Collins SBA Andrew Pearce on the 'Job Keeper' Wage Subsidy
TICT CEO Luke Martin sits down with Andrew Pearce, Executive Director and Business Adviser with leading Tasmanian accounting and business coaching service, Collins SBA, to discuss the Australian Government's 'Job Keeper' Wage Subsidy. The $1,500 'Job Keeper' Wage Subsidy is being made available to Australian employers and sole-traders to pay their staff through the Coronavirus shutdown. This is designed to help businesses retain their valued staff through the shutdown and gear-up when they resume operations.There are a lot of questions and issues for businesses to weigh up. Luke and Andrew work through some of the hot button ones. The websites referenced through this episode: * For the Tasmanian Government's Emergency Business Hardship Grants click here * For information on the Job Keeper payments click here * To register your interest in the Job Keeper payments click here
Apr 6, 2020
Talking Tourism Episode #36: COVID-19 Special: Tourism Tasmania's John Fitzgerald
Tourism Tasmania CEO, John Fitzgerald, sits down with Amy Hills to discuss the latest government support and stimulus support being made available to Tasmanian tourism operators and businesses in the visitor economy in response to the COVID-19 crisis. John also offers insights into the post-crisis recovery, the activities already underway by Tourism Tasmania to secure our brand, and his thoughts on what kind of visitor market we'll see at the other side of this. For more information on assistance and support available to Tasmanian tourism businesses, visit: www.coronavirus.tas.gov.au (Tasmanian Government's Coronavirus Information) www.business.tas.gov.au (Tasmanian Government's Business Assistance Packages) www.business.gov.au (Australian Government's Business Assistance Packages) www.tourismtasmania.com.au (Tourism Tasmania Travel Site)
Apr 6, 2020
Talking Tourism Episode #35: COVID 19 Specials - Daniel Leesong and Kim Seagram AM talk Tourism and Business Resilience
Two of Tasmania's leading tourism and hospitality operators and industry leaders share their personal perspectives on the Covid-19 crisis, and the practical steps they are undertaking in their own businesses to weather the storm. Daniel Leesong is Chair of Tourism Industry Council Tasmania, and Managing Director of Coal River Farm, a tourism and manufacturing business based out of Cambridge. Daniel is one of Tasmania's leading tourism identities, with twenty years experience in the industry as an executive, advocacy, and now operator level. Kim Seagram AM is a co-owner of iconic Launceston dining institutions, Stillwater and Black Cow Bistro. Kim and her team's latest venture, Stillwater Seven, was named Tasmania's best new tourism development for 2019, and won Silver in the 2019 Qantas Australian Tourism Awards for best new tourism development in Australia. Kim is a long-standing leader of the Northern Tasmanian tourism industry, a former director of Tourism Tasmania, and regarded a…
Apr 6, 2020
Talking Tourism Episode #37: Covid-19 Specials: Tasmanian Government Business Support with Mark Bowles
TICT CEO, Luke Martin, sits down with Mark Bowles from the Tasmanian Government's Department of State Growth, to talk through the package of grants, loans and concessions the Tasmanian Government is making available now for businesses impacted by the Coronavirus shutdown. For details on all the Tasmanian Government's Business support packages discussed in the podcast, and to register for support, visit the Business Tasmania website.
Mar 23, 2020
Talking Tourism Episode #34 - Covid-19 special - THA and industrial relations
Hear from Merv Saltmarsh from the THA (Tasmanian Hospitality Association) talk with David Reed about your obligations in the area of Industrial Relations and the support that is available to you and your staff during the crisis of Covid-19. After listening you might like to give him a call, his number is 0407 869 924.
Mar 23, 2020
Talking Tourism Episode #32 - Covid-19 special - Business Advice from Collins SBA
Collins SBA specialise in helping business owners sort out their finances and business systems. They've become the go-to organisation for the tourism industry with free advice and assistance in this time of need during Covid-19 shut downs. Hear Rob Cameron and Andrew Pearce speak with our host, David Reed, about what support is currently available and how businesses can tap into their advice and financial assistance from government.
Mar 23, 2020
Talking Tourism Episode #31 - Covid-19 special - TICT and Tourism Tasmania
CEO TICT Luke and CEO Tourism Tasmania John Fitzgerald talk with Amy Hills about the how these two organisations are dealing with the Covid-19 disruption currently facing the tourism, hospitality and events sector. The conversation includes suggestions to seek further support from the following sources: TICT: firstname.lastname@example.org Tourism Tasmania: https://tourismtasmania.com.au/industry/business-assistance Business Tasmania hotline: 1800 440 026
Mar 23, 2020
Talking Tourism Episode #33 - Covid-19 special - Lifeline
Melita Griffin from Lifeline Tasmania speaks with Amy Hills about staying mentally healthy amidst the impacts of Covid-19 on our businesses and lives. Listen in for all the advice and support Lifeline Tasmania can offer, and please call 13 11 14 if you need to speak to someone from Lifeline.
Mar 10, 2020
Talking Tourism - Champion Tales #4 - Robert Pennicott
Feb 25, 2020
Talking Tourism episode #30 - International Visitors and export marketing - with Karen Fraser
Feb 11, 2020
Talking Tourism episode #29 - Story telling - Justin Johnstone
Following on from Alice Hansen's chat about pitching to media, our host David Reed, speaks in depth to master story teller at one of Tasmania's best deluxe hotels about how to find your story and tell it to your audience.
Jan 28, 2020
Talking Tourism episode #28 - Pitching to media - with Alice Hansen
Ever wondered why some tourism businesses so *successful* at attracting media and others aren’t? In today's episode, host Sam Denmead, speaks with journalist and author Alice Hansen about all the ways you can find your story and pitch it to the media the right way to get noticed. We also discuss the future of the 'Press Release' and whether or not this is the way to go to get your business noticed.
Jan 14, 2020
Talking Tourism Episode #27 - Nature based tourism in parks and reserves - with Jen Fry
Why do people visit National Parks and what should we do to ensure we don't love them to death? Jen Fry shares her thoughts with us about these special places and some of the things that Parks and Wildlife Service do to look after them and sustain them for future generations.
Dec 31, 2019
Talking Tourism Episode #26 - How Business Tasmania can help you - with Kelly Brown
Dec 17, 2019
Talking Tourism Episode #25 - Benefits of collaboration - with Rick Marton
Dec 10, 2019
Talking Tourism Episode #24 - The importance of good design in tourism developments - Todd Henderson
Nov 26, 2019
Talking Tourism Episode # 23 - Why good coffee is the lynchpin of a great visitor experience - with Archana Brammall
Nov 12, 2019
Talking Tourism Episode #22 - Getting the right insurance cover for your tourism business - Stuart Alexander
Oct 29, 2019
Talking Tourism Episode #21 - The MTB phenomenon sweeping Tasmania - with Buck Gibson
Buck Gibson is one of the stalwarts of mountain bike tourism in Tasmania, particularly in the NE of Tasmania in Derby. He came to Tasmania from Queensland with a background in tourism, but it certainly wasn't mountain biking. His son introduced him to the sport of MTB and the rest is history. Buck discovered there was potential for trails to be built in Derby based on the mountain biking plan developed in 2007 and saw the opportunity to set up his business in this sleepy mining town that was to become a MTB destination in its own right, attracting thousands of visitors to ride and race each year. And there's more to this story yet. With millions more being invested in other areas of Tasmania, Buck shares his thoughts about whether we've reached peak capacity yet or if this is just the beginning.
Oct 16, 2019
Talking Tourism Episode #20 - Agritourism and the rise of the paddock to plate phenomenon - with Curly Haslam-Coates
Curly is a Wine Educator and Chief Shenanigator for Vintage Tasmania. Curly’s business allows her to wear many hats in varied roles within wine, spirits, food, tourism and education. She'll be speaking with Rachel Williams about all things agriculture and using local produce.
Oct 1, 2019
Talking Tourism Episode #19 - The Importance of Mentally Healthy Workplaces for Morale, Retention and Performance - with Bianca Welsh
Bianca Welsh is a co-owner of Stillwater Restaurant and Black Cow Bistro and is a passionate advocate for mental health awareness in the workplace among many things. Bianca has a unique approach to how she runs her businesses and supports her team. She is acutely aware of mental health issues and has supported those that suffer with depression, anxiety and bi-polar, to eating disorders, substance abuse, life-changing circumstances such as death, suicides, illness, abortion and divorce and aims to provide a safe and comfortable work-environment whilst enabling her team to still to be productive with a sense of empowerment and achievement. Studying part time Bianca completed a Bachelor of Behavioural Science in December 2018 to complement her HR role within her businesses. In her spare time she surrounds herself with good food, wine, people and animals. She has recently become a mum and enjoys the challenge of balancing her roles.
Sep 24, 2019
Talking Tourism Episode #18 - Google Adwords- with Rob Knight
Is it possible to manage your own digital marketing and get it right? In this episode, self-made Google adwords expert, Rob Knight gives us the lowdown on how you can train yourself to successfully manage your own Google Adwords and make an impact. Learn whether the best solution is to outsource or keep it in-house; how to track the results; and the all-consuming question - how much to spend on Google Ads?
Sep 17, 2019
Talking Tourism Episode #17 - Tourism research and insights - with Allison Anderson
Sep 10, 2019
Talking Tourism Episode #16 - Strategic Marketing and brand - with Trina Mangels
Sep 3, 2019
Talking Tourism Episode #15 - Workplace Culture- with Kath McCann
Aug 27, 2019
Talking Tourism Episode #14 - Backpackers and Youth Travel Market - with Kristy Carstairs
Aug 20, 2019
Talking Tourism - Champion Tales #3 - Andrew Wright - Calypso Star Charter
Aug 13, 2019
Talking Tourism Episode #13 - Get your back end right and the front end will flourish - with Ali Uren
Aug 6, 2019
Talking Tourism Episode #12 - Facebook pixels, retargeting and other social media tips - with Karyn Parkinson
Jul 30, 2019
Talking Tourism Episode #11 - Accessible travel - with Clair and Scott Crowley
Passion and ambition has steered Clair and Scott Crowley to pioneer a niche market in inclusive travel, helping those living with disability to access travel and adventure experiences. Inspired after a snowboarding accident left Scott a paraplegic, they founded Push Adventures in 2014 and The Good Scout Travel Co. in 2017. The travel company closes the gap for accessible travel and brings more accessible travel options to the wheelchair traveller community. Determined to use their family’s experiences to inform and facilitate change within the travel industry, their experience in tourism, events and recreation, provide an invaluable insight into influencing change. Clair and Scott (on Scott's birthday no less!) speak to host Rachel Williams about their business, and desire to improve the country's accessible tourism offerings. Contact: email@example.com
Jul 23, 2019
Talking Tourism Episode #10 - Sustainable practices to implement in your business - with Todd Houstein
Jul 16, 2019
Talking Tourism Episode #9 - Building a brand - with Jason Little
Jason discusses how his company, For the People, goes about developing a destination brand. His most recent brand project is Tasmania’s West Coast, that has set a new standard for comprehensive community consultation and regional branding in the local government and tourism sector. Jason discusses the importance of engaging locals to build a strong tourism brand, and why leaning into what makes a place different from everywhere else is critical for building a brand that takes on a life of its own. Contact: firstname.lastname@example.org
Jul 9, 2019
Talking Tourism Episode #8 - Boost your accommodation property - with David Reed
In this episode we focus on the small accommodation property and hone in on the question of "who are you?" We discuss finding your niche, ensuring you maintain a laser focus on your ideal customer and question every decision you’ve made about your property with your ideal customer in mind. We also discuss distribution channels and pricing your rooms and what else you can do to ensure you're getting bookings. Contact: email@example.com
Jul 2, 2019
Talking Tourism - Champion Tales #2 - Howard Cearns - Little Creatures Brewery
Howard Cearns is co-founder of Little Creatures – Australia’s disruptive craft brewing start-up that made ‘boutique’ a thing to be valued, leading the way for the craft beer phenomenon sweeping Australia today. A successful branding and design creative, Howard and some entrepreneurial beer-drinking mates were determined to brew and popularise in their native Western Australia a rich hop-driven Pale Ale like the ones they so enjoyed in America, and completely unlike the traditional draught beers generated by Australia’s brewing monoliths. Wanting their beer connoisseurs to be able to take in the true sights, sounds and tastes of a brewery, they also set about transforming an old shed on the water’s edge in Fremantle into a brewery and beer hall unlike any other in Australia. Opening in 2000, The Great Hall, has become the gold standard for Australian foodie experiences with visitors surrounded by tanks, brewers getting around in high vis and the unmistakable aroma of beers…
Jun 25, 2019
Talking Tourism Episode #7 - Want to win a tourism award? - with 4 state and national judges
How can join the ranks of tourism award winner? What sort of things are the judges actually looking for? How do we decide where to focus our attention? What do national award winners do that makes them stand out? We'll answer all these and MORE on this special hour long episode specifically made for tourism awards nominees.
1 hr 2 min
Jun 18, 2019
Talking Tourism Episode #6 - Dealing with a crisis - with Brad Nowland
For the past ten years, Brad Nowland has been one of the key staff members behind the rise of the Liberal Party from opposition to Government. Developing and executing innovative and high impact media and campaign strategies, he is amongst the longest-serving Press Secretaries in Tasmanian politics. Brad also served as the Deputy Chief of Staff to the Treasurer. Brad is now a public relations consultant and partner in Font PR and he says "the reality is, unless you’ve experienced it first-hand it is almost impossible to comprehend just how overwhelming and fast moving a real crisis can be." Brad and his team at Font PR have been called on to help clients deal with everything from helicopter crashes, workplace deaths, fraud and even Tasmania’s near catastrophic energy crisis. They know what it’s like to be on the front line during a crisis, what to expect, what to do and especially what not to do. Join Brad Nowland as he shares his insights and answer your questions in an inf…
Jun 11, 2019
Talking Tourism Episode #5 - Social media update - with Meg Coffey
It’s so hard to keep up with the fast paced, ever changing landscape of social media. Starting up a Facebook page might be easy but with the falling organic reach and engagement from business accounts, actually growing a Facebook page can be challenging. We’ll discuss with a social media expert living in WA, the best ways to get your customers to engage with your efforts on Facebook. Social media and digital marketing strategist Meg Coffey is a trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit. Texan by birth and Australian by choice, she is managing director of social and digital marketing agency Coffey and Tea, delivering training and developing campaigns that enable Australian businesses to compete on the global stage. She is also the founder of #SMPerth, the free digital-marketing knowledge-sharing network. With 5000-strong community that inspires and nurtures Australia’s next generation of digital marke…
Jun 4, 2019
Talking Tourism Episode #4 - Getting the most out of your OTA - with Greg Freeman
With almost 21% of bookings coming from OTA (online travel agent) channels, it is important to ensure the relationship between OTA and providers is effective, easy, and mutually beneficial. During his master class Greg will share key learnings from his years as Expedia Groups Market Manager to ensure everyone gets what they need from any online supply channel, with some quick and easy wins that will benefit any operator. Content, engagement and conversion is the name of the game when targeting high value guests. Contact: firstname.lastname@example.org
May 28, 2019
Talking Tourism - Champion Tales #1 - Simon Currant
Humorous, honest, provocative, thought provoking, confronting, challenging – much like the man himself! 2018 Tasmanian Tourism Champion and industry legend, Simon Currant, shares his remarkable story in our inaugural Talking Tourism Podcast; Champion Tales.
May 22, 2019
Talking Tourism Episode #1 - Engaging with the natural environment - with Larni Davies
During this Podcast we discuss some simple approaches that we can adopt to really connect with our visitors. Contact: larni.davies@TasTAFE.tas.edu.au
May 22, 2019
Talking Tourism Episode #2 - Why online haters are not your problem, ignoring them is - with Sam Denmead
This episode covers: * Why your online reputation is critical to your success * How to embrace complaints and improve * Tips for how to respond to both good and bad feedback * Good customer service is the cheapest form of marketing you’ll ever do Contact: email@example.com
May 22, 2019
Talking Tourism Episode # 3 - Help for underperforming businesses - with Rob Cameron
Rob Cameron is a business consultant with Collins SBA. Listen for some tips on bringing your business vision to life and some tools to analyse underperforming products and what to do when you uncover them. Contact: firstname.lastname@example.org