Sep 15, 2023
How this Entrepreneur Is Waking Up The Sleep Industry By Prioritizing Customer Needs - Snooze Mattress Co.
Matt Smith
Founder and CEO, Snooze Mattress Co.
Today's guest is disrupting his industry by doing what no one had done before - listening to the customers. For years, high return rates plagued the sleep industry as customers complained that many mattresses didn't help them sleep better. Our guest, Matt Smith, was determined to solve this problem.
Despite having several years of experience in the industry and being familiar with customers' needs, his first step was delving into customer research. He tested every available product on the market and studied commonly used raw materials firsthand before developing his first product.
Today, he doesn't just make and sell mattresses. The Snooze Mattress Company uses advanced technological systems in 45 fast-growing franchise stores to scan, analyze and solve sleep problems while building a personalized sleep system for each customer. Its sister company, The Snooze Sleep Company, makes a highly customizable mattress that can serve any need - whether soft, firm, warm or cool bedding. It also comes with a 122-year warranty, and the return rates are very low.
On today's episode, Smith brings fun and energy to the conversation while sharing useful knowledge on entrepreneurship and marketing. He also shares what he picked up from working with Grant Cardone on The Undercover Billionaire show. You don't want to miss this!
In today's episode of the podcast, we'll cover:
● The unique system that is helping The Snooze Mattress Company grow quickly without forsaking good management.
● Why being omnipresent in marketing is non-negotiable.
● Why Founders should be a visible part of marketing communications.
● Why you should strive for work/life balance.
● And many more!
Is poor sleep affecting your quality of life and work productivity? Visit snoozemattresscompany.com to find out how you can sleep better using advanced technology that's trusted by the Mayo Clinic, NASA and BMW.
If you want a bed that delivers the perfect customized comfort for all sleepers, then get the 4-in-1 Snooze Flip mattress now at snoozesleep.com. Visit now to get great discounts!
Would you like to be a guest on our next podcast episode, or know somebody who would? Contact us today.
To listen to more episodes by The Harvest Growth Podcast, click the link here.