Mar 15, 2021
Nature Vibes: Redefining the Music Industry with Jason Geter
Today we have resident Jason Geter, who is the co-founder of Grand Hustle Records and most recently, Heavy Sound Labs that is a music incubator for emerging artists. We talk about removing the gatekeeper model in music, finding creativity in nature and how a serendipitous golf cart ride made his move to Serenbe a no brainer.
A natural leader, Jason Geter embraces the blue collar intersection of music, art, fashion, technology, and sweat equity, taking cast-off remnants and reimagining them as brands that could only exist today. Jason, a serial entrepreneur and investor, is the founder of Heavy Sound Labs and Strivers Row, a lifestyle brand; co-founder of Grand Hustle, AKOO, and Hustle Gang Apparel; co-owner of All Def Digital; and advisor to several multimedia artists and brands. Through his venture Grand Hustle, he’s had the pleasure of launching the careers of acts such as T.I., Travis Scott, Killer Mike, B.O.B., Iggy Azalea, DJ Drama, Young Dro, and more. Geter has even had the h…