Perlu: Influencer Marketing Reimagined
Clare Brown of IDG on B2B versus B2C Influencer Marketing
Jan 22, 2020 · 17 min
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Not long after GIFs and memes took the internet by storm, Clare Brown of IDG realized something — brands could capitalize on this trend, too. So she created the first branded GIF.

This is just one example of how Clare has innovated the marketing industry. Throughout the last 10 years, she’s worked with major brands like Maybelline and AMC to revitalize their influencer marketing strategy.

Lucky for us, she agreed to chat with us about the difference between B2B and B2C influencer marketing and how treating influencers like colleagues rather than strangers has helped her create killer campaigns.


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