Perlu: Influencer Marketing Reimagined
Cassidy Stockton of Bob’s Red Mill on Timely Campaigns and Lasting Partnerships
Dec 20, 2019 · 18 min
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Fifteen years ago, Cassidy Stockton began her career at Bob’s Red Mill in customer service. Since then, she’s worked her way up into the influencer marketing world. Now she runs the influencer marketing program at Bob’s Red Mill.

With fifteen years under her belt, she’s gained know-how very few players in the industry have had the opportunity to learn. Lucky for us, she was willing to share a few of the lessons. So relax (or bake something with Bob’s Red Mill flour? Pancakes?) and hit play to learn how she fosters genuine relationships with the influencers she works with and respects their content rights. 


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