Perlu: Influencer Marketing Reimagined
Edelman on Working With Celebrities AND MicroInfluencers
Nov 13, 2019 · 28 min
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From organic Facebook posts in 2012 to full-blown paid social campaigns in 2019, Edelman’s U.S. Vice President of Influencer Relations and Business Affairs Andrew Schwalb has experienced firsthand the evolution of influencer marketing. Andrew has seen the benefits and challenges of working with celebrities and micro influencers over the course of his career and is ready to share his wisdom with the Perlu listeners. 

So kick back, close out of all of those social media apps for a few minutes and tune in to his advice. It just might save your campaign. 

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