Today, students interested in influencer marketing have dozens of colleges and degree programs to choose from to help them break into the industry. But that wasn’t the case when Samara Finn Holland, senior vice president of influencer marketing at Kaplow, was in school. Samara had to find her own way into the emerging industry of influencer marketing.
While being a pioneer in any industry is difficult, transitioning from PR to influencer marketing felt natural for Samara because of her love for building relationships and telling stories. So heat up that LeanCuisine (or DoorDash some Chipotle?) and hit play to learn how she matches brands with the right voices who can tell their story best for authentic influencer marketing experiences.