Sep 24, 2021
Building COVID-19 Confidence Through Social Media Campaigns (S04 Ep24)
To coincide with the 20210 UN General Assembly, PSI pulled together a panel to explore how social media campaigns, often a key approach to building COVID-19 vaccine confidence among connected consumers at scale, can combat vaccine misinformation and hesitancy. The Panel looks at the impact of multi-sectoral partnerships (United Nations Sustainable Development Goal #17) with Facebook, PSI, CARE & UNICEF.Guests:- Martin Dale, Director of Digital Health & Monitoring, PSI- Lu'Chen Foster, Director of Health Partnerships, Facebook- Lateefah Mosley, Project Manager, Scaled Support Program, UNICEF- Jessica Kirkwood, Associate VP, Supporter Engagement CAREAnd hosted by Ben Plumley, Sr. Advisor, Bay Area Global Health AllianceThis episode was made in partnership with the Bay Area Global Health Alliance, a network of academic institutions, nonprofits, and innovative tech, biotech and pharmaceutical companies -- all committed to advancing global health equity and #innovation.For more informatio…