Lay of the Brand
Lay of the Brand
Jun 10, 2019
Reputation management in the tech industry: Panel w/ NPR's Jack Speer, Microsoft's Tonya Klause and Merritt Group's Senior VP Shahed Ahmed
Play • 27 min

Reputation can make or break a brand in an age where information can be instantaneously tweeted and texted. So how do tech-companies maintain their brand integrity in an especially disruptive industry where innovation inevitably raises new questions about privacy, trade and community commitment? In this episode of Lay of the Brand, you'll hear seasoned insights and advice from a panel of experts hosted by George Mason's Department of Communications and Career Services including: Jack Speer, National NPR Anchor; Tonya Neff Klause, Communications Director at Microsoft; and Shahed Ahmed, Senior Vice President and Partner at Merritt Group.

More episodes
Clear search
Close search
Google apps
Main menu