Nov 23, 2022
EP 187 | Steve Hazelton (Sturdy) - Predicting vs preventing churn
Play • 49 min

Today on the show we have Steve Hazelton, Founder and CEO of Sturdy.

In this episode, Steve shares his experience with the varying levels of acceptable churn as your company grows and how to decrease it over time.

We then discussed how pricing can be leveraged to increase retention and how you can reduce onboarding fall-off rates in enterprise deals by charging your customers upfront and we wrapped up by discussing the pros and cons of predicting vs preventing churn.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Don't forget to follow us on Twitter.

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