Dec 7, 2022
EP 188 | Eleanor Dorfman (Retool) - Tackling churn in a downturn
Play • 32 min

Today on the show we have Eleanor Dorfman, Sales Leader at Retool.

In this episode, Eleanor shares her experience in balancing priorities in her roles sitting at the intersection of sales and success.

We then ran through how Segment and Retool approach tackling churn in a downturn along with the 5 questions sales and success teams should always be able to answer about their customers at any point in their lifecycle and we wrapped up by discussing how adding friction to onboarding can be a great way to increase activation and retention.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Don't forget to follow us on Twitter.

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