Oct 14, 2022
EP 185 | John Collins - How Intercom leveraged content to drive adoption and increase retention
Play • 42 min

Today on the show we have John Collins, former Content Director at Intercom, startup consultant, and advisor.

In this episode, John shares an overview of the early days at Intercom and how they laid down the foundations for their content team with the primary focus on delivering value.

We then ran through Intercom’s content team structure. How they used events and content to drive adoption and expansion within their user base and we discussed how the same principles were applied to a different business model with success during his time at Ramp.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Don't forget to follow us on Twitter.

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