CHURN.FM
CHURN.FM
Feb 2, 2022
EP 151 | Christian Wiklund (unitQ) - How unstructured user feedback can impact churn & retention.
Play • 36 min

Today on the show we have Christian Wiklund, founder, and CEO at unitQ.

In this episode, we talked about the huge importance of monitoring the quality of your product, what lead Christian to build unitQ, and how they help companies improve retention, growth, and engagement.  

We also discussed how data silos across departments slow things down, and how companies need cross-functional data on demand. Christian then talks about million-dollar bugs, how we measure product quality, and how online reviews can make or break your business. 

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.


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