Jun 9, 2021
EP 117 | Esben Friis-Jensen (Userflow) - How sale incentives drive net retention in customer success.
Play • 37 min

Today on the show we have Esben Friis-Jensen, co-founder and Chief Growth Officer at Userflow. 

In this episode, we talked about Esben’s experience building out the sales team at Cobalt and how they kicked their sales motion off the ground, what triggered the need for customer success 3 years in, and what the benefits are of having sales incentives as a customer success manager.

We also discussed how customer video interviews keep the Cobalt team on the same page when it comes to their ideal customer profile, why product led growth led Esben to join Userflow, and we dove into how being late in the market helped differentiate Userflow from its competition. 

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Don't forget to follow us on Twitter.

More episodes
Clear search
Close search
Google apps
Main menu