CHURN.FM
CHURN.FM
Apr 14, 2021
EP 109 | Julien Codorniou - How Workplace from Facebook scaled to over 5 million users with near-zero customer churn.
Play • 40 min

Today on the show we have Julien Codorniou, VP of Workplace from Facebook.

In this episode we talked about Facebook’s obsession with user satisfaction, adoption and retention, how Workplace first started as an internal tool for facebook employees and why they decided to turn it into a business.

We also discussed Workplace’s superpower and how they differentiate from their competition, we also dove into their top-down and wall to wall growth and go-to market strategy, and finally discussed their biggest churn risk and how demand dictated the products’ direction.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.


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