The Miami Guide
The Miami Guide
Sep 11, 2023
Ketan Rahangdale CEO of Miami's Pitbull-backed, music-tech platform Unitea
Play • 24 min

Miami-based Unitea is the only engage-to-earn music platform built to deepen connections between artists, brands, and fans.

The Miami Guide sat down with Unitea’s CEO Ketan Rahangdale, to talk about their  seed round, fan-focused vision and Miami operation.

Boasting a board of directors featuring industry titans like Pitbull (Armando Perez) and Claude VonStroke (Barclay Crenshaw), Unitea’s unique platform is innovating the way fans engage digitally within the music industry. By way of an in-app economy, Unitea encourages users to create content with music and branded filters from their favorite artists to earn rewards, creating actionable data for artists and brands and deepening their connections with fans.

Since 2020, Unitea has accomplished more than 2,000 reward activations, including more than 350 artists and 42 music festivals such as Vibra Urbana, North Beach Music Festival, and various promoter partnerships throughout Miami Music Week.

Unitea operates out of the FlaglerTech building, Miami’s emerging tech hub in the heart of Downtown. Miami was chosen as Unitea’s HQ thanks to the city’s cross-pollination of music and tech innovation, and because some of the company’s earliest investments came from Miami-based Fuel Venture Capital.

Podcast show notes available here:

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