StitchCrew Change Makers Podcast
#8 Lisa and Matt Pinnell - Founders of Binxy Baby: From Hijacking Shopping Carts to Building a Global Brand
Jun 4, 2019 · 1 hr 9 min
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Sylvan Goldman invented the shopping cart in the mid-1930s. Like a lot of entrepreneurs, Goldman was solving a problem for himself. He owned a supermarket in Ardmore, Oklahoma called Humpty Dumpy and although business was good, he knew he’d be able to sell more if he could figure out how customers could carry more products while shopping. Although Goldman continued to make modifications to his original design, it was another Oklahoma inventor who managed to make the shopping cart more functional for parents. 

Imagine going grocery shopping with a toddler and a newborn. The toddler is in the cart seat, and the baby carrier is in the basket taking up all the room where your groceries are supposed to go. What do you do?

Lisa Pinnell, the Founder and Inventor of Binxy Baby found herself in this situation and felt very frustrated. At first, she tried using front and back carriers, then baby wraps, she even resorted to pushing two carts at the same time, and although that was a great workout, it didn’t really solve the problem. After sharing her frustration with her husband Matt, they decided to come up with a solution

Using her experience as a purse maker in college, Lisa invented a shopping cart hammock that wraps around the cart and leaves room for groceries around and under the baby. Lisa and Matt worked on at least 50 prototypes before going to market. The product is now sold all over the world. Matt and Lisa are well on their way to expansion and introducing additional products to their line. Matt recently became Lt. Governor of the State of Oklahoma as well as Secretary of Tourism and Branding. A position he is using to bring awareness to the importance of investing in local entrepreneurs, creatives and inventors. Join us as we learn more about Lisa and Matt’s journey, the early days of Binxy Baby and how they are managing the nuances of entrepreneurship and serving in public office.

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