In March 2020, the live event industry shut down overnight, shuttering growth plans, jobs, and some businesses. There was a mass exodus of talented artists, entertainers and event professionals. But others managed to stick around, pivoting to virtual events and shifting their businesses online while betting that the industry would in fact, bounce back.
In this episode we talk to Stephen Tyler, one of the operating partners at the historic Tower Theatre, which originally opened in 1937 and is one of Oklahoma City's last original movie houses with an intact auditorium and iconic neon marquee. After many years of movie premieres and historic runs of classic films, the Tower Theatre closed in 1989. In 2017, Stephen, along with Chad Jabee, the Pivot Group and other partners re-opened Tower Theatre as a live music, movie and event venue in the heart of OKC's Uptown 23rd district.
Join us as we listen to how they pivoted during the pandemic and what they are predicting for the future of the industry.