The UX of Industrial Design (w/ Hrag Nassanian, Founder of Wayfinder)
Play • 24 min

Imagine this - you're an industrial designer (in Hrag Nassanian's case, of soft goods) and you've got a sweet gig at Nike. The king of soft goods in design. And you decide... you leave and start your own business.

Sound crazy? Perhaps. But after speaking with Hrag, and seeing what he's got going on with his company Wayfinder... I'm convinced it was the right choice.

In this episode we talk about the ups and downs of entrepreneurship and the end-to-end user experience of industrial design.

And, no... this is not an ad, and there are no affiliate links. It's just a great product and Hrag is a wealth of knowledge with a contagious entrepreneurial spirit.

Check out Wayfinder's product line-up of minimalist accessories like wallets, passport holders and card holders:

Connect with Hrag on LinkedIn:

Feel free to stalk the Experience Design podcast on Instagram at @xdpodcast
As always thank you for listening, and if you enjoy what you're hearing, please share with your friends and co-workers :)
AND If you are feeling EXTRA inspired, I would love for you to check out my Patreon page here:


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