Marketing in the Madness - The Power of Selling on Social: LIVE with Diary of a CEO’s Marketing Director, Grace Andrews, and Adobe Senior Manager, Andy Lambert #20

Nov 20, 2023

Why LinkedIn is the Key to Winning Your Next Client with Anthony Leung, Founder of Mean Write Hook #26

Why LinkedIn is the Key to Winning Your Next Client! We've teamed up with the brilliant Anthony Leung, founder of Mean Write Hook, LinkedIn GURU and former social media manager for giants like Pret and Just Eat. Anthony knows his stuff when it comes to successfully using LinkedIn to win and retain new business and grow an engaged audience. He explains the power of storytelling, using the right content and being smart enough to repurpose content specifically for the channel. You have to know your audience’s behaviours in order to appeal to them. Together, we discuss how LinkedIn can be a game changer for your business and for your personal brand. Let’s be honest, LinkedIn was never the coolest social platform on the block. But recently it’s fair to say it’s had a major glow up. LinkedIn is the channel I spend most of my time and energy on when it comes to attracting new leads and building genuine relationships with my audience. LinkedIn isn't just a platform; it's a powerhouse for B2B marketing and personal branding. If you start using LinkedIn as your go to marketing tool, I promise you it will be the key to unlock your next client's door. To find out HOW and WHY you should be using LinkedIn, you’ll need to listen to the episode. You won’t regret it! This episode covers: * Leveraging LinkedIn for B2B marketing and social media strategy * The power of repurposing content * Using social media platforms to build community * How b2b brands can learn from campaigns for Just Eat and Pret * Content creation strategies * Using LinkedIn for personal branding Anthony Leung https://www.linkedin.com/in/meanwritehook/ https://meanwritehook.com/ Natalia Talkowska https://www.natalkadesign.com/ https://www.linkedin.com/in/nataliatalkowska/?originalSubdomain=uk Harry Mack https://www.harrymackofficial.com/ *Katie Street* *https://www.linkedin.com/in/katiestreet/* *https://www.instagram.com/streetmate/* *Street Agency* *https://street.agency/* *https://www.instagram.com/street.agency/* *https://www.linkedin.com/company/streetagency/*

40 min