In their compelling conversation, Chris Sorensen and Michael dissect the future of the mortgage industry, particularly in the context of the expected market shakeout. Sorensen, an industry stalwart, emphasizes the vital role of integration in marketing tech stacks, asserting that isolated tools may lead to ineffective communication. He vividly illustrates the shifting mortgage landscape, predicting a substantial turnover as many loan officers are expected to leave the scene by 2024. He also advocates for cultivating a "killer instinct" to successfully navigate the anticipated challenging market conditions. On the flip side, Michael shares aspects of his company's work in customer service. However, it's Sorensen's insightful forecast and industry wisdom that truly captivate the audience. This discussion leaves listeners with a deeper understanding of the impending transformations in the mortgage industry.

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