The Business-y Podcast Ep.9 Jason Birchard of Veselka Restaurant NYC
Play • 18 min

Jason Birchard is a third-generation Ukrainian owner and proprietor of Veselka NYC, a staple of the lower east side of Manhattan. Veselka has been in business for 69 years and it doesn't plan on slowing down. Jason has taken to traditional media as well as new ideas to weather the storms of business in the "big apple". He has been a guest judge on Beat Bobby Flay and was the subject of Hulu's new show Taste the Nation hosted by Padma Lakshmi. Jason wants to know Ukraine's food is for everyone.

You can order Veselka's cuisine through the Veselka website at

Follow on social media here:
Twitter: @VeselkaNYC
Facebook: Veselka :: Beceлкa
Instagram: Veselkanyc
TikTok: @veselkanyc

Music from #Uppbeat (free for Creators!):
License code: AVZ9HAHV5QIK10GV

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