MerchantSpring Marketplace Masters
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Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.
Available episodes
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4 days ago
Agency Best Practice | Should your client expand to Target+? (and others)
Are you a marketing professional wondering if your client should expand their advertising strategy to include Target+ and other platforms? Join us for an exciting session with Trent Lee from Acenda as he shares his insights and experiences, and answers your questions about making the best decisions for your clients.
This session covered:
➡️Target+ Overview
➡️Business Types best suited for Target+
➡️Benefits and Potential Risks
➡️Best Practices
➡️Probable Costs
➡️Case Studies/Success Stories
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May 22, 2023
Amazon Vendor | Driving Commercial Success Via a Hybrid Account Strategy (1P+3P)
Want to explore other ways to drive commercial success and achieve your business goals? Join us for an exciting session with Chris Turton from Ecommerce Intelligence as he shares his expertise to help explore how businesses can use a hybrid account strategy to optimize their sales and reach their target customers through first-party (1P) and third-party (3P) channels.
This session covered:
➡️Hybrid Account Strategy Overview
➡️Roles of 1P and 3P Channels
➡️Case Studies
➡️Operational Challenges
➡️Benefits and Drawbacks
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May 10, 2023
Agency Best Practice | Expanding Your Client to Zalando
Exciting news! Are you looking for ways to grow the revenue for your clients in Europe? Join us for an exciting session with Steven Van Den Ouweland from Distrilink as he shares his expertise to help expand your client base to Zalando.
This session covered:
➡️Introduction to Zalando
➡️Vendor suitability and category fit
➡️Differences versus Amazon
➡️Onboarding process
➡️Optimising performance
➡️Common mistakes and pitfalls
➡️Case study
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Apr 26, 2023
Amazon Vendor | Demystifying Net Pure Product Margin (Net PPM)
Are you struggling to understand and manage your Net PPM margin as a Vendor? Listen to this interactive session with Asha Bhalsod from Etopia Consultancy as she shares her expert tips to uncover NET PPM and how it can help increase profitability for you and your Amazon Vendor Manager.
This session covered:
➡️What is Net PPM?
➡️How is it measured?
➡️What are the typical mistakes vendors make in assessing their Net PPM?
➡️How do Amazon Vendor Managers look at Net PPM?
➡️What levers do vendors have for improving their Net PPM?
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Apr 13, 2023
Amazon Best Practice | Growing Client Profits Outside of Amazon
Are you ready to explore other eCommerce Channels? Listen to this exciting session with Leszek Lekstan from PointStory as he shares his expert tips on growing client profits outside Amazon.
This session covered the topics such as:
➡️The landscape of eCommerce Channels
➡️Benefits of increasing presence within the digital marketplace
➡️Importance of Advertising
➡️Success story – Furniture brand
➡️Factors to consider when exploring new channels
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Apr 5, 2023
Amazon Vendor | Lifting Profits Via Chargeback Recovery
Attention all Amazon Vendors! Are you aware of the hidden costs associated with Amazon Vendor Central?
Shelby Owens from chargeguard shares her expert tips to help you recover lost profits and prevent future deductions.
This session covered the topics such as:
➡️What are chargebacks and shortage claims?
➡️How do these impact vendor profitability?
➡️What is the typical recovery prize for Vendors?
➡️How to identify and eliminate root causes?
➡️What does it look like in practice (case study)?
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Mar 27, 2023
Amazon Badge I had never heard of!
Keith Hartnett, Founder/CEO of Better World Products tells me about an Amazon Badge I'd never heard of and how to qualify for it.
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Mar 23, 2023
Chad Says: "Beauty is a great fit for marketplaces and ecommerce"
Chad Selvidge, President of beBOLD Digital shares why he thinks Walmart and Amazon are so important to the beauty category. Interesting perspectives from a former Senior Executive of Sally Beauty - Camping World - Anderson Merchandisers.
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Mar 1, 2023
Agency Best Practice | Closing the Amazon Skills Shortage Gap
📢 Attention Amazon Business Owners!
Are you facing the challenges of the Amazon skills shortage gap?
💡 Join Asha Bhalsod from Etopia Consultancy for an interactive session on "Closing the Amazon Skills Shortage Gap"
Learn about the benefits of:
➡️Recruiting and upskilling existing staff
➡️Onboarding an agency
➡️Having an Amazon-first approach
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Feb 15, 2023
Amazon Vendor | Building Best-In-Class Operations Part 2 - Logistics
Are you ready to take your Amazon Vendor channel to the next level? Join us for an exciting session with Bruno Ferreira from BlueDot E-commerce as he shares his expert tips on how to set up a cross-functional team that will guarantee commercial success in the Amazon Vendor Channel.
This is the second session in a three-part series and we're diving into all things logistics. We'll cover topics such as:
➡️ Amazon VC Shipment Prep Overview
➡️ Logistic SOPs
➡️ Chargebacks and Shortage claims
➡️ Cross-functional team comms (traceability and visibility)
Don't worry if you can't make it live, a recording of the session will be made available to all registered participants. So, mark your calendar and join us for this informative and interactive session. See you there!
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Dec 1, 2022
Amazon Vendor | Building a Best-In-Class Operations Part 1 Sales
An interactive session with Bruno Ferreira from BlueDot Ecommerce Ltd to learn how to set up your cross-functional team to ensure commercial success in the Amazon Vendor Channel. This is the first in a series of three sessions and will focus on Sales Operations and Account Management.
Specifically, this first session covered:
➡️Vendor Central overview
➡️Performance pillars: Sales, Logistics & Finance
➡️Cross-functional team
➡️Sales - The account manager role
➡️Best in-class examples
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Nov 16, 2022
Amazon Agency Best Practice | Managing Risk in Expanding to Multiple Countries
An interactive session with Stef van Boekel from Marketplace Distri to learn how to diversify risk and maximize the benefit of launching brands in multiple countries.
We will cover both the strategic and operational perspectives:
➡️The rationale for international expansion
➡️Assessing competition in other countries
➡️Understanding cost and profitability differences
➡️Cross-border implications
➡️Pitfalls to avoid
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Nov 8, 2022
Amazon Vendor | Sharpen Your Negotiation Plan for 2023
An Interactive session with Martin Heubel from Consulterce to learn how you can prepare for the current round of Amazon Vendor negotiations to achieve stronger commercial outcomes in 2023.
This session builds on our earlier session on Amazon Vendor Negotiation earlier this year and focuses specifically on the following topics:
➡️ What is on your 2023 agenda for your Amazon Vendor Manager?
➡️ What negotiation principles and strategies will yield the most substantial results?
➡️ How to best evolve your strategy for cost-price increases?
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Nov 2, 2022
Amazon Vendor | Building a Winning Game Plan For Your Brand
An interactive session with Christopher Ball from Helped.co.uk - The Marketplace Agency to learn how you can build a Winning Game plan as an Amazon Vendor.
This session will cover:
➡️Why vendors should consider a game plan
➡️How to build and pressure test the plan
➡️How to implement and measure success
➡️How to avoid the common pitfalls
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Oct 27, 2022
Amazon Vendor | Exploiting Amazon to Support Decision Making Part 1 - Profitability
An interactive session with Nick Turner from Boomd to learn how to Exploit Amazon Data to Support Decision Making. This first session in a series of three will focus on Vendor Profitability.
➡️ The profitability model
➡️ Vendor Costs
➡️ Amazon Terms Costs
➡️ Promotional Costs
➡️ Bringing it all together
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Oct 25, 2022
Agency Best Practice | How to Avoid Stockouts in Q4 (with Restock Limits)
An interactive session with Chelsea Cohen from SoStocked.com to learn the Inventory-Minded Marketing Strategies to Stay in Stock in Q4 within your Agency or Aggregators.
This session will cover:
✅ Tips to Increase Restock Limits
✅ Logistics Flexibility to Stay in Stock
✅ How to Speed up your FBA check-in times
✅ Inventory-Minded Marketing Strategies to Avoid Stockouts and Sales Spikes
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Oct 23, 2022
Amazon Vendor Fundamentals
An interactive session with James Wakefield from WAKE Commerce to learn the fundamentals of the Amazon Vendor platform and how to set yourself up for success (or the way James puts it: how to “Make Amazon work for your brand.”)
This session will cover:
➡️ How Amazon Vendor fits within Amazon
➡️ Benefits and Challenges
➡️ Amazon Vendor Suitability
➡️ Roles and Responsibilities
➡️ Vendor Central Order Process
➡️ Best Practices
➡️ Common Pitfalls
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Oct 20, 2022
Amazon Best Practice | Scaling Talent in a Competitive Market
An interactive session with Daniel Tejeda from Straight Up Growth to learn how Amazon agencies and brands should approach scaling talent to accelerate their growth ambitions.
This session covers:
➡️ Hiring decision: local vs remotely
➡️ Hiring strategies
➡️ When to hire aggressively
➡️ Managing a remote team
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Oct 19, 2022
Amazon Vendor | Building a Successful Grocery Channel
An interactive session with Clint George from Brand Focus Digital to explore how traditional grocery and CPG brands can build a successful sales channel on the Amazon Vendor platform.
This session will cover:
➡️ Introduction to Amazon Vendor
➡️ Amazon Vendor vs Traditional Grocery Distribution (differences + similarities)
➡️ Grocery-specific considerations
➡️ Best practices
➡️ Common pitfalls and how to avoid them
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Oct 18, 2022
Amazon Agency Best Practice | EU Expansion via Germany
An interactive session with Stefan Lange, Co-Founder & General Manager of Faru to discuss how we can expand Amazon to European Countries like Germany.
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Oct 17, 2022
Helping your Clients Build Brands for the Long-Term
An Interactive session with Michael Elliott, Founder of EJM Media which talks how agencies can help their clients build long-term brands.
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Oct 16, 2022
Metrics Driven Optimisation
An Interactive session with Max Schneider to learn how leading agencies such as beBOLD - Amazon & Walmart Beauty Agency for Premium, Professional & Retail:
1) measure performance along each step in the Amazon customer journey
2) examine and evaluate specific metrics to implement practical strategies and actions to achieve client and brand goals
A MUST-attend event for Account Managers, Brand Managers, and Professional Sellers.
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Oct 13, 2022
Walmart UPDATE!
Nicolas Edward Martinez, VP of Marketing in VENDO talks about Walmart updates, news, opportunities and trajectory. Vendo has a few ex-Walmartians on the team so I reckon Nicolas is close to the latest and greatest happening over there!
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Oct 12, 2022
A+ Premium Content
What is Amazon Premium A+ content? How do you get access to it? Should I bother with it? Steven Pope, President of My Amazon Guy explains it all in < 8 Minutes!
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Oct 12, 2022
CRAP, Net PPM and how to work with your Vendor Manager
Another session with Will Haire, CEO and Co-Founder of BellaVix this time talks about NetPPM, CRAP and working with Vendor Managers
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Oct 11, 2022
Seller Universe, An agency that works with Netsuite and Aggregators!
Martin Zerrudo, CEO of Seller Universe explains why he is optimistic about the Amazon FBA space, also explains why NetSuite is so popular!
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Oct 11, 2022
eTail, Walmart Marketplace and Amazon Content
Andrew Maff, CEO of BlueTuskr shares his thoughts on Amazon content and Walmart marketplace
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Oct 10, 2022
Predictions for Walmart and 2022
Joe Shelerud, CEO of AdAdvance shares his thoughts on Amazon Data, DSP and Walmart Selling
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Oct 10, 2022
Discussing Walmart and Prime Day
Will Haire from BellaVix discusses the impact of all the new data points made available to Amazon sellers in Seller Central and how the Walmart marketplace is shaping up to be a fantastic opportunity for brands
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Oct 9, 2022
FBA Auditing, Reimbursements and Prosper 22' Review
Do you know how much money is being left on the table? Yoni Mazor, Co-Founder of GETIDA shares his thoughts on Amazon reimbursements/claims. This is relevant for Agencies, Aggregators and Brands!
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Oct 9, 2022
Takeaways from Prosper 22'
Kevin King of Helium 10 Freedom ticket shares his thoughts on this year's Prosper and what the future holds for Amazon selling in 2022.
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Oct 6, 2022
Amazon Research with Smartscout
Scott Needham shares predictions, insights and news about SmartScout and Amazon!
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Oct 6, 2022
Getting Data out of Amazon
An Interactive session with Louise Tanski of Query Stax which talks about how we get data out of Amazon
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Oct 5, 2022
Amazon Category Insights: Food and Beverage
Chris Moe of Cartograph talks about the food & beverage category on Amazon and specifically the removal of the dimensional weight exemption!
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Oct 5, 2022
Amazon Vendor Tips
An Interactive session with Martin Heubel of Consulterce talks us through the ins and outs of Amazon Vendor Central
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Oct 4, 2022
Content Localisation
Omar Angri CEO of Margin Business talks about all things content and the importance of investing in localisation when expanding to Amazon marketplaces abroad!
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Oct 4, 2022
2022, A Year of Consolidation and Challenges
An Interactive Session with Troy Johnston, Co-Founder of Seller.Tools as he shares challenges and tips in winning sales as an Amazon FBA seller
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Oct 4, 2022
Amazon FBA Seller Tips for Peak Season
Destaney Wishon of Better AMS shares her thoughts on how it will play out on Peak Seasons and what she is doing for her clients (Such as re-targeting the window shoppers) and how she deals with maintaining ranking with all the inventory issues and drops in selling velocity.
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Oct 4, 2022
Profitable Advertising Tips
Vitalii, CEO of Profit Whales discusses Amazon advertising, and how he believes that websites and off-Amazon presence are becoming increasingly important.
- Vitalli shares his top tips for Q4, eg. turning off ads on holiday days!
- Vitalii is expecting more changes to come to the Amazon platform (Specifically DSP)
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Sep 26, 2022
Amazon Vendor | Keywords, Listings & Catalogue Best Practices
An Interactive session with James Wakefield from WAKE Commerce to learn how Amazon Vendors can take greater control of their product catalogue on Amazon and grow this channel via high-quality product pages.
This session will cover:
➡️Strategies for managing product catalogue
➡️Metrics for identifying optimisation opportunities
➡️Keyword and search term strategies
➡️Product content troubleshooting
➡️Common Pitfalls
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Sep 20, 2022
Amazon Best Practice | Structuring Your Amazon Agency for Client Success
An Interactive session with Thomas Baker from FordeBaker to learn how to structure roles and responsibilities within your agency to ensure strong client service and long-term success.
This session will cover:
➡️How to think about roles and responsibilities
➡️How to best structure these roles
➡️How organisational structures need to evolve
➡️How to tackle trade-offs
➡️How to deliver superior client service consistently
➡️Pitfalls to avoid
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Sep 19, 2022
Agency Best Practice | Fostering a Culture of Innovation
An Interactive session with Brett Bohannon from Amazon with Brett to learn how to foster a culture of innovation within your Agency or Aggregators.
This session will cover:
➡️Amazon with Brett overview
➡️Strategies and Tips to grow sales
➡️Services Offered
➡️Challenges and Struggles
➡️Pitfalls to avoid
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Sep 18, 2022
Amazon Best Practice | Taking Sponsored Displays To the Next Level
An interactive session with Elizabeth Greene from Junglr. to learn how to take Sponsored Display Campaigns to the next level on Amazon.
This session will cover:
➡️What’s New?
➡️New Tactics and Strategies
➡️Common Mistakes
➡️Must-dos
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Sep 15, 2022
Amazon Vendor | Chargebacks and Operations
An Interactive session with Christopher Khoo from Khoo Systems Limited to learn how to diagnose operational processes and reduce chargebacks.
This session will cover:
➡️How to diagnose your existing processes
➡️Opportunities to reduce charges
➡️Shipping options to consider
➡️Quick wins to implement
➡️Live audience Q&A
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Sep 14, 2022
Agency Best Practice | Expanding Brands via Walmart Marketplace
An interactive session with Ryan King from BlueRyse to learn how Amazon sellers and agencies can expand their brand on Walmart.
This session will cover:
➡️Walmart overview
➡️Registration process
➡️Amazon vs Walmart (SEO, Advertising, WFS vs FBA)
➡️Benefits and Challenges
➡️Best Practices
➡️Common Pitfalls
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Sep 13, 2022
Amazon Vendor | Unlocking the potential of Vendor Central in Australia
An interactive session with Warren Coxall from Totalyty to learn the fundamentals of the Amazon Vendor platform in Australia and how to set yourself up for success.
This session will cover:
➡️Why should brands consider Amazon?
➡️Why become an Amazon Vendor?
➡️A common misconception around vendor partnerships.
➡️The biggest fear brands have when considering becoming a vendor.
➡️What does a successful product look like on Amazon?
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Sep 12, 2022
Agency Best Practice | How to scale your clients with Amazon DSP
An interactive session with Brian Johnson from Canopy Management to learn how Amazon agencies can use Amazon’s Demand Side Platform to scale client sales.
This session will cover:
Determine if your client’s brand is ready for DSP
How to leverage Amazon’s 1st Party Data
How to measure DSP success to scale your ads profitably
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