Managing Shiny Object Syndrome in Business
Play โ€ข 15 min

Do you jump from one thing to the next, convinced that it'll solve your problems? If so, you might have Shiny Object Syndrome; the idea that the grass is greener on the other side, and that THAT bit of tech or THAT piece of equipment will solve all of your problems.

But then, it doesn't.

In this episode, we talk about shiny object syndrome, and how strategies such as consistency are more important. When hit with shiny object syndrome, make sure you're asking yourself these key questions:

  • Do I NEED it?
  • Do I WANT it?
  • Will it bring VALUE to me/my business?

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