Understanding the influencer economy with Juliette Gimenez
Play • 9 min

The influencer economy isn’t about influencers anymore, it’s about entrepreneurs, says Juliette Gimenez, co-founder and CEO of fashion and beauty e-commerce platform Goxip and influencer marketing platform RewardSnap, on the tenth episode of Up to Speed with UBS. In conversation with Gen.T’s Lee Williamson, Gimenez talks about how investors and influencers can make a formidable team, why nothing comes close to their talent for audience acquisition, and why influencers today are more like full-blown entrepreneurs.

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