If stated correctly, the silos between sales and marketing departments are a long-standing issue throughout every industry.
Do you wish to learn how to bridge the gap between these misalignments? Tune in to Episode 7 of The B2B POD, and indulge in an engaging discussion between our host Radwa Hassan and guest Sunita Hadani, where they elaborate on the challenges and solutions to building a successful connection between an agency and a marketer.
In this Episode,
In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 8.
Episode highlights -
[00:10] Radwa introduces the guest and topic for the episode
[00:35] About Sunita
[03:33] Radwa asks Sunita about her experience with establishing an agency
[04:11] Sunita elaborates on how the digital age has affected the relationship
between marketers and agencies
[08:24] Radwa asks Sunita for her perspective on working in an agency
[05:17] Sunita explains the need for agencies to transform themselves
[06:37] Sunita elaborates on multiple challenges and the pressure that
today’s agencies face
[07:05] Radwa explains the crisis of new competitors in the IT industry
[08:46] Sunita explains how the modern agencies function
[09:29] Sunita elaborates on the importance of the agency and
[10:15] Radwa asks Sunita her views after moving from the
corporate side to the agency side
[13:17] Radwa asks Sunita for her tips for Marketers and Agencies
to build the relationship
[13:38] Sunita gives her tips for Marketers to build a strong relationship
with the Agencies
[15:49] Radwa gives tips on how to successfully run an agency.
[18:23] The End
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