The foodservice sector employs and impacts the livelihoods of billions of people across the globe.
For over 45 years, Almarai has played a major role in shaping the foodservice industry across the Middle East.
Given the dramatic changes in the foodservice industry (accelerated by the recent pandemic), this week, Sales Professor Ramez Helou speaks to Ayman Arnous, Head of Foodservice Sales for the GCC at Almarai.
Both gentlemen discuss the latest trends and insights impacting foodservice sales and beyond.
The Academy for Sales Excellence recommends that all persons in business development watch and listen to this podcast given that many concepts translate well across many business sectors.