Direct Care marketing is direct to consumer and to a new referral source like primary doctors and other cash friendly allies. The core of marketing is telling people what you do and how you solve problems. It is not being sleezy selling people something they don't want or giving empty promises. You don't do that! You are ethical, you care about patients, and you've been marketing yourself since you applied to podiatry school. The most powerful form of marketing remains word of mouth.
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