Play • 11 min

Personas are not new, they’re not digital either. So why am I talking about them today? Well, they’re an extremely useful tool to have in your toolbox as you try to enable your organisation become digital. Digital ways of working are not a one size fits all approach, so you need to identify the cohorts of users in your organisation who have roughly the same needs. For example, a remote worker will have different needs to a warehouse operative.

In this episode, I’m going to explain how you can identify the different personas in your organisation, develop their persona profiles, identify their personal pain points and build a digital strategy to make their job easier, more productive and less stressful for them.

0:34 Show Outline
1:55 News
2:34 Main Feature

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