This episode is for you if you constantly tell yourself, "I know what to do to lose weight but I'm just not doing it. I guess I just don't want it bad enough." I don't think you have an issue with wanting to lose weight. The issue isn't "how bad do you want it" but rather why do you deserve it? What kind of life are you holding hostage by not losing the weight? It comes down to you not having a why. You keeping yourself running on the yo-yo diet/body hate shame cycle because you don't have a set of compelling reasons. In this episode, I'm defining what a "why" is, why you need it to lose weight for the last time, and how to create your why.