Media Masters
Media Masters - Christian Broughton
Apr 5, 2018 · 53 min
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Christian Broughton is Editor of The Independent. After spending much of his career at the ‘Indy’ and the i newspaper, he became Digital Editor in 2012, and launched the award-winning indy100 website. In 2016, when Evgeny Lebedev famously closed the print edition, he took over as Editor, taking their reach to a peak of 120 million, and 6 million daily readers. In this in-depth interview, he discusses his efforts to take full advantage of the opportunities digital presents, while maintaining their long-held values and brand strength; shares details of his commitment to more foreign bureaux and specialist reporters, and their ‘InFact’ unit tackling fake news; talks through the challenges of expanding the business in a commercially sustainable way, their relationship with twitter, facebook and google; and tackles critics who accuse the site of chasing clicks at any cost.
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