Media Masters
Media Masters - Alan Murray
Nov 24, 2016 · 42 min
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Alan Murray is the Chief Content Officer at Time Inc, responsible for its journalism across the whole company - 7,200 employees, 150 million readers, and 100 global media brands including People, TIME, Sports Illustrated, and Entertainment Weekly. He is also Editor in Chief of Fortune. In this in-depth interview, he discusses his new role - the opportunities and challenges for legacy brands embracing digital; connecting with emerging talent and trends; interacting with 80,000 readers on his daily personal e-newsletter; and shares what he learned at two decades at the Wall Street Journal, including the ‘sacred’ relationship with the reader, and the overwhelming importance of truth; how 9/11 forced a career change, and why the Monica Lewinsky scandal nearly made him leave journalism forever; and why all ambitious fledgling journalists should learn... to code.
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