Hospitality Marketing: Have a Gumby attitude to any launch
Play • 1 hr 12 min

“Beware of going wide with your marketing before going deep with your thinking,” Flint McGlauglin taught  in What is the most important question to ask before creating a high-converting landing page? (https://meclabs.com/course/lessons/high-converting-landing-page/)

This episode's guest told our host a story about launching an ecommerce store that was the perfect illustration of Flint’s teaching. He put it this way – “Get scalable fulfillment in place before you generate demand.” In other words, go deep before you go wide.

That's just one of the lesson-filled stories you’ll hear in this episode from Chad Brown, CMO, JC Hospitality – owner/property manager of Virgin Hotels Las Vegas (https://virginhotelslv.com/).

The hotel is part of the Curio Collection by Hilton and has a Mohegan Sun Casino. JC Hospitality is a joint venture between Bosworth Hospitality Partners LLC & Juniper Capital Partners. Brown manages a marketing budget of about $7 million dollars with 10 direct reports & 5 agencies.

Stories (with lessons) about what he made in marketing

Some lessons from Brown that emerged in our discussion:

  • Understand the “why” behind any current program, process, or structure before you make significant changes
  • Get scalable fulfillment in place before you generate demand
  • Allow for customization while maintaining brand standards & services
  • Have a Gumby attitude during launch
  • Marketing decisions have a ripple effect on the entire organization
  • Be self-aware of how others perceive you, or more importantly, your delivery of information.
  •  A positive attitude can be viral in any setting

Related content mentioned in this episode

 Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/)

 Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) (https://www.marketingsherpa.com/article/interview/scaling-podcast)

 What is the most important question to ask before creating a high-converting landing page? (https://meclabs.com/course/lessons/high-converting-landing-page/)

 World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (https://marketingsherpa.com/article/interview/consumer-retail-brands)

Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) (https://marketingsherpa.com/article/interview/revenue-growth-podcast)

 About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).

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