The Dirt
The Dirt
Sep 13, 2022
26. Founders, Families, and (Rocket) Fuel - with Katie Merrill
Play • 34 min

Twelve years of entrepreneurship while building a family as a new wife and mom is Katie Merrill's founder's journey. Hear her story as she walks host Jim Barnish through the challenges she has faced and continues to learn from.

As a go-getter with a strong operations background, Katie was hyper focused on the day-to-day grind, but learned over time that she had to get out of her own way. Finding a COO combined with efforts to scale her sales team has been a game changer for the evolution of the business. Freeing up her time as the founder from the daily operations has allowed her to prioritize other areas to grow.

Key Takeaways

  • Shift focus from the day-to-day operations to other key strategic areas like product evolution, strategy, etc.
  • You might be a founder, but that doesn’t mean you know everything. Set aside your insecurities and don’t be afraid to ask questions to mentors that have been there before.
  • Put effort into building a scalable sales engine. It’s a lot easier when founders aren’t the only ones selling.   

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Katie's LinkedIn

B-Lynk website

Dare to Lead by Brené Brown

Rocket Fuel by Gino Wickman


Katie Butcher-Merrill is CEO and Founder of B-Lynk, providing training services, including sales and end-user training on the Smart-Lynk managed service platform for over 40 BroadSoft based Service Providers and Hosted Unified Communications companies globally. 

Prior to this, Katie held supply chain management roles at both General Mills and The Mosaic Company. She is a graduate of Iowa State University.

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