Practical Positioning That Accelerates Marketing and Sales
Play • 47 min

Is it time we said SEE YA LATER to the positioning statement? Globally recognized positioning consultant and author, April Dunford, says yes, yes it is. Join April (...and April) this week as they talk through the true meaning of positioning, how it differs from messaging and branding, and how to move beyond the old mad-lib style positioning statement we’ve all been using for far too long. 

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