Using an Internal Growth Formula to Scale a Business w/ Bao Vuong @ Placemakr (EP22)
Play • 1 hr 25 min

Bao Vuong, President and Co-Founder of Placemakr has grown the tech-enabled hospitality platform by 100% on average since their inception and recently got their Series C with a total of $127 million in funding. How? By providing value to all their different stakeholders.

From the early days of mitigating risk for real estate investment firms to pivoting to a pop-up hotel operator to building a rental flexible SaaS platform when COVID derailed the entire industry. Bao has navigated very turbulent real estate waters to build and scale an industry leading product.

In this episode we discuss:

  • The complexity of the different stakeholders in their business.
  • Managing a portfolio of different offerings to increase revenue within their buildings.
  • How they scaled their team – 200 operations and 100 sales/product/finance.
  • How they’re mitigating risks with data to create the right pricing mix (hello algorithm!).
  • How they use an internal growth formula to bring on customers at the right time for the right product.
  • Placemakr’s vision for a new asset class in real-estate.

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Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

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