Talk Copy to Me
Erin Ollila
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Talk Copy to Me is a marketing podcast focused on SEO and copywriting to help small business owners feel confident stepping into the spotlight and attracting the perfect-for-them audience. Learn more at erinollila.com/podcast
Available episodes
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May 23, 2023
074. How Marketing Has Changed (And What You Need to Know) with Brittany McBean
Have you noticed how marketing has changed over the past five years?
Do you feel comfortable with the direction your business is taking in order to keep up with these changes, or are you worried that the shifts (some small and others massive) are hindering your opportunities for success?
If you're worried....well, you have every right to be.
But, because my name isn't Erin Doom and Gloom Ollila, you should also know that you don't have to worry (too much 😉). The shifts in marketing over the past few years are setting us up for success in the future—at least in my opinion. As business owners, we will need to pivot and adjust, but we'll also feel a lot less "sleazy—which is a word I so often here my clients use when they talk about how uncomfortable they feel with certain marketing tactics—with a different approach to marketing in the future.
This week, I welcomed Brittany McBean on the podcast to talk about how marketing has changed over the past century, as well as what has been happening recently. But most importantly, you'll learn how these changes are (or will) affecting your business, and what you can do about it.
Brittany and I COULDN'T stop talking, so this episode is clocking in as the longest episode ever on the Talk Copy to Me podcast, but I highly suggest you listen to it all because there is so much packed into our time together.
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Read the show notes and view the full transcript here: https://erinollila.com/how-marketing-has-changed-with-brittany-mcbean/
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Learn more about our guest expert, Brittany McBean
Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, audience-focused, high-converting copy for online entrepreneurs & educators.
She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our voice to build up, magnify, and support historically & systemically marginalized people.
Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches & funnels through clear messaging and anti-manipulative marketing practices.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn
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May 17, 2023
073. Optimizing Your Website Sales Funnel (And Yes, You Have One)
Y'all. Your website is a sales tool. It's your sales rep, your cashier, your product stocking clerk. It's your customer service agent and more.
So why aren't you treating it like one?
In this episode of Talk Copy to Me, I cover how your website is like a sales tool, what you need to do to the copy, design, navigation and other UX elements to attract the right people and transition them from leads into paying clients.
There's a lot of juicy advice in this solo episode, so listen on through til the end!
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Read the show notes and view the full transcript here: Not ready yet :) Will update asap!
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn
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May 9, 2023
072. Legal Considerations for Small Businesses with Braden Drake
Contracts and privacy policies and terms of use—oh my! There are so many legal considerations for small businesses to consider—and do correctly, I might add—that it’s tough to know what you need and when.
Take your website for example. Do you know that legally, you are required to have a privacy policy on your website. For real, friends. If you’re not sure if your website has one, go check right now because it’s mandatory, and not something you can skip. And if you don’t have one, scroll down to the resource section because I have an incredible resource to share with you!
On this episode of the Talk Copy to Me podcast, I called in Braden Drake, founder of Not Your Average Law Firm, attorney, and tax professional, to give us the low down on all the legal considerations small businesses need to think about as they create their companies and grow their businesses. We’re talking about all the scary legal implications that most people tend to stick their head in the ground to avoid learning about…but we’re forcing you to get smart and run a strategic business.
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Read the show notes and view the full transcript here: https://erinollila.com/legal-considerations-for-small-businesses-braden-drake/
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Learn more about our guest expert, Braden Drake
Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal and tax shit legit. Braden works primarily with service-based, creative small business owners through his signature program Unf*ck Your Biz. When not speaking on his podcast or to his students, you can likely find Braden running someplace in San Diego training for a marathon, cooking with his Le Creuset collection, or watching Netflix with his husband and three small dogs.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn
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May 2, 2023
071. How to Use YouTube for Your Business with Trena Little
Thinking of using YouTube for your business? Then this episode with Trena Little will be perfect for you!
Now, if you don’t know her, Trena is a YouTube expert. I’ve followed her content (and business trajectory) for about 5+ years now, and I knew I wanted to have her on the show to talk to you all about whether (or not) YouTube is right for you, and if so, how to use YouTube for your business in a way that’s strategic, but also not overwhelming.
In this episode of Talk Copy to Me, you’ll learn about how to get started on YouTube, why focusing on tools and techniques (like video cameras and lighting) is the wrong approach, and how to build a loyal community on the platform.
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Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-youtube-for-your-business-with-trena-little/
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Learn more about our guest expert, Trena Little
Trena Little is an income strategist and YouTube expert who helps online entrepreneurs scale their businesses to six figures.
She combines practical knowledge (and scrappiness) from her own experiences, plus years of proven results, to help business owners capitalize on YouTube, build sustainable value ladders, hit their bottom line, and enjoy the process.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn
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Apr 29, 2023
070. SEO on YouTube: How to Reach the Right People
Thinking about creating content on YouTube? Maybe you listened to the recent episode with Krystal Proffitt about repurposing your podcast to YouTube? Whatever your reason for being on the platform, SEO on YouTube is something you need to learn.
In this episode, I'll cover
- the importance of a solid strategy
- naming conventions and SEO best practices
- why you may need to adjust your expectations first
- and how to combine conversion marketing efforts with your SEO on YouTube
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Read the show notes and view the full transcript here: COMING SOON :)
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn
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Apr 18, 2023
069. How Video Short Clips Can Transform Your Business with Alex Minor
Today we're diving into the world of short form video content with Alex Minor from Eye AM Media. If you've been contemplating incorporating video shorts into your business strategy, this is a must-listen episode. We'll explore the many benefits of creating bite-sized videos, especially how they can boost your SEO efforts. Alex will share some valuable insights on how to create engaging videos, as well as tips on how to get started. We'll talk about which platforms are the best for your short video clips.
Here are some of the things we covered:
* The length of short video clips and why you'd want to use them in your business
* How time limitations can actually force you to be more creative
* Where to use the video short clips you create
* The importance of repurposing video content
* How short form videos can help your SEO strategy
* Why video short clips and long-form video aren't competing with each other
* Why Pinterest should be a front runner when it comes to short form video content
* Why calls to action (CTAs) should be in every post (on social and in other tools), and why CTAs might not be what you think they are
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Read the show notes and view the full transcript here: https://erinollila.com/how-video-short-clips-can-transform-your-business-with-alex-minor/
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Meet our guest expert, Alex Minor
As the chief creative officer at Eye AM Media, it's Alex's job to make sure that video is used as a force for good and the evil hordes of mediocrity are kept far, far away from the hearts and minds of innocent business owners and their customers.
More than your Friendly Neighborhood Videographer™, Alex is a detective, collaborator, and advocate for his clients, helping them clearly and succinctly communicate their core values while providing targeted video assets and digital campaigns to increase awareness and sales.
With a wide range of disciplines including work as music producer, video director and graphic designer, Alex's super powered approach to content creation keeps him ready to save the world at a moment's notice.
Check out Alex's website or view his content on LinkedIn, Instagram (here and here), TikTok, and YouTube.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
* Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
* Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
* Visit her website at https://erinollila.com
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Apr 11, 2023
068. How to Repurpose Podcast Content to YouTube with Krystal Proffitt
Are you looking to expand your podcast's reach onto YouTube but feeling overwhelmed by the prospect of creating additional content? Look no further! Our guest expert, Krystal Proffitt, has over a thousand podcast episodes and four hundred YouTube videos under her belt. She knows the ins and outs of creating quality content without overworking herself.
With YouTube's renewed commitment to on-platform podcasting, it's the perfect time to take the plunge. Tune in to discover how to create top-notch YouTube content without sacrificing your sanity.
Here are some of the key takeaways from our discussion:
* Start with the end in mind before creating content for your podcast or YouTube channel
* Determine which platform is your priority and which type of content will take precedence over the other
* How to manage your time and resources effectively
* A smart approach to repurposing your podcast content in various forms
* The importance of optimizing your YouTube content for SEO to ensure that it reaches your target audience and ranks well in search results
* Useful tools to make creating titles, descriptions, and tags for your YouTube videos easier and more efficient
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Read the show notes and view the full transcript here: https://erinollila.com/how-to-repurpose-podcast-content-on-youtube-with-krystal-proffitt/
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Get to know your guest expert:
Krystal Proffitt is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content. Krystal teaches the basics of content creation, editing, branding, and marketing through her podcast, digital courses, and YouTube channel dedicated to content creation. She also appears as a Content Expert on other YouTube channels such as Buzzsprout and Streamyard.
To learn more about Krystal, visit her website, watch her YouTube channel, and get connect on Instagram.
Get to know your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
* Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
* Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
* Vist her website at https://erinollila.com
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Apr 5, 2023
067. Why Is Customer Experience Important with Colie James
Are you struggling to turn leads into clients or keep your clients happy?
If so, you're in the right place. Our guest expert, workflow and automations strategist Colie James, joins us in this episode to share her insights on how to improve your customer's experience.
In this episode, Colie and Erin dive deep into the topic of customer experience, exploring ways to improve on what you've already started and addressing common pain points such as proposals and discovery calls. You'll discover the secrets to providing a top-notch experience that will have your clients raving to their friends and colleagues.
If you're ready to take your customer's experience to the next level, this episode is a must-listen.
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Read the show notes and view the full transcript here: https://erinollila.com/why-is-customer-experience-important-with-colie-james/
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Get to know our guest expert, Colie James
Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Denver Colorado, her heart pumps in helping photographers & creative service providers automate their shit, reclaim their time and get back to living!
With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].
The truth—automated systems can save us all from being overworked and overwhelmed.
When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland.
Learn more about your host, Erin Ollila:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
* Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
* Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
* Visit her website at https://erinollila.com
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Mar 29, 2023
066. Your 2023 Marketing Plan: Where to Strategically Focus Your Efforts
Looking to reduce your social media presence in 2023, but not sure what to focus on instead?
Look no further than this episode of the Talk Copy to Me podcast. In this episode, you'll learn the top four areas you should focus your attention on in 2023.
You'll discover the most effective ways to increase your client load and grow your business through alternative marketing channels. Whether you're looking to improve your SEO, dive into email marketing, create valuable content, or develop your network, this episode has got you covered.
If you're ready to say goodbye to social media overload, tune in to this episode of Talk Copy to Me and start crafting a marketing plan that truly works for you.
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Read the show notes and view the full transcript here: https://erinollila.com/your-2023-marketing-plan-where-to-strategically-focus-your-efforts/
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin:
* Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
* Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about where to focus your marketing efforts
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Mar 22, 2023
065. Getting Off Social Media As A Business Owner with Hillary Rea
Imagine this: you wake up in the morning, grab your phone, and can’t seem to find any of your social media apps. They’re gone. Poof! Social media, as you know it, no longer exists.
Do you know what to do without social media? Better yet, do you know how to run a business without it?
We’ve spent the past 15 episodes talking all about how to show up on social media…but what if you don’t want to be on social media anymore? How do you move forward if your efforts on Twitter, TikTok, LinkedIn, Instagram, or Facebook, aren’t working anymore? What if your social usage is becoming a stressor or a hassle?
To close this series about social media on the Talk Copy to Me podcast, I’ve invited Hillary Rea, founder of Tell Me a Story, to join me and talk about getting off social media when you’re a business owner. Hillary originally used social media as a way to market her business, but eventually decided to get off of all the platforms she was using and not market on social media for her business.
In this episode, you’ll learn about why Hillary made her decision, how she adjusted and adapted her business to continue marketing without social media, and the many ways you market yours if you’re thinking about getting off social media yourself.
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Read the show notes and view the full transcript here: https://erinollila.com/getting-off-social-media-hillary-rea
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Meet your guest expert, Hillary Rea
Hillary Rea is the founder of Tell Me A Story, a communication consulting and coaching business that trains ambitious leaders who want to take up more space, communicate with impact, and become more confident as they become more visible. Through her company’s signature Crafting Your Narrative: Solo Retreat, as well as ongoing Coaching partnerships, Hillary helps her clients to find their voice and then empowers them to use it — by sharing their unique stories with honesty and passion.
She is an award-winning storyteller (NYC Moth StorySLAM winner and 2019 Rad Award for Storyteller of the year), and has been telling her own stories on stage for 13 years - first as a monologist, then as the host of the long-running Tell Me A Story Live Show, and now as a keynote speaker. In addition to running her own business, Hillary is an audio documentarian. She produced and hosted three seasons of Rashomon (pronounced Ra-SHO-MAHN) - a long form narrative storytelling podcast where one family tells every side of the same story.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and The Driven Woman Entrepreneur.
Stay in touch with Erin:
* Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
* Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
* Visit her website at https://erinollila.com
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Mar 18, 2023
064. Hot Tips for Networking on Facebook with Ashleigh Chanél
In the final episode of the Facebook-specific series on the Talk Copy to Me podcast, marketing expert Ashleigh Chanél shares her insights on how to network on Facebook and achieve your business goals.
In this episode, Ashleigh shares her tips on how to effectively network in Facebook groups, how to optimize your Facebook business page and personal profile, and how to use Facebook to grow your business. Whether you're a small business owner or a freelancer, you'll learn valuable strategies for making the most of this powerful social media platform.
So, if you're ready to stop wasting time on Facebook and start networking like a pro, tune in to the Talk Copy to Me podcast and learn from me and Ashleigh Chanél. Grab your pen and paper, take notes, and get ready to level up your networking game on Facebook!
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Read the show notes and view the full transcript here: https://erinollila.com/hot-tips-for-networking-on-facebook-with-ashleigh-chan…
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Mar 18, 2023
063. Inclusivity and Connecting on Facebook with Meg Brunson
Are you looking to create an inclusive online presence? Do you want to connect with your audience on Facebook but don't know where to start? Then you won't want to miss this episode of the Talk Copy to Me podcast.
Former Facebook employee and marketing specialist Meg Brunson joins us to discuss the importance of inclusivity and accessibility when it comes to social media and online content. From writing alt text for your images to using diverse visuals on your website, Meg shares practical tips and insights on how to create an inclusive online presence that truly connects with your audience.
Join us for this insightful conversation as we dive deep into the small, yet powerful choices we can make to ensure our content is accessible to all. Whether you're a small business owner or a marketer looking to up your game on Facebook, this episode has something for everyone.
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Read the show notes and view the full transcript here: https://erino…
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Mar 15, 2023
062. The Benefits of Facebook Groups with Jessica Sheehy
Are Facebook Groups even relevant in 2023?
The answer is...yes. There are so many benefits of Facebook Groups, including building a community around your business and networking with like-minded individuals. But how do you find the right Facebook Groups and how do you start and grow your own?
Join us on this episode of Talk Copy to Me as we sit down with Jessica Sheehy to discuss everything you need to know about Facebook Groups. From finding the right groups to avoiding information overload, you'll learn it all. Plus, we'll dive into how Facebook Groups can even benefit your bottom line.
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Read the show notes and view the full transcript here: https://erinollila.com/the-benefits-of-facebook-groups-with-jessica-sheehy/
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She gr…
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Mar 7, 2023
061. The Best Way to Grow On Instagram in 2023 with Jenna Warriner
There's nothing better than having fun during a podcast interview, and that's exactly what I experienced while talking with Jenna Warriner for the Talk Copy to Me podcast.
If you're wondering why I'm telling you this, I promise there's a reason.
I'm a big believer that fun interviews with guests lead to great episodes for my listeners. Why? Because when we're relaxed and enjoying our time together the conversation flows naturally. And when the conversation flows naturally, so much helpful information is shared.
The same goes for how you show up on social media. If you're trying to figure out the best way to grow on Instagram, it all starts with showing up on the platform in a way that you feel comfortable. When you're relaxed and approaching content creation from the mindset of having fun and being yourself...you will attain that growth you're seeking.
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Read the show notes and view the full transcript here: https://erinollila.com/best-…
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Mar 7, 2023
060. What to Write on Instagram Posts, Reels, Stories and More with Kendra Swalls
"You're either a creator or a consumer."
This is what Kendra Swalls said toward the end of our conversation about Instagram, and it's really stuck with me since we first spoke. Before you even begin thinking about what to write on Instagram posts (which, yes, is the point of this episode), let's talk about that dichotomy for a moment.
The entire reason I hosted this enormous social media series on the podcast was because I wanted my audience to think about how they use social media in their business. There may be platforms where you are more of a consumer—or a voyeur even. And that's totally fine.
But if you want to use social media as a marketing asset, you need to step out of the consumer role and into the shoes of a creator. And this episode will help you do just that.
In this episode of Talk Copy to Me, Kendra Swalls shares her social media knowledge and delivers big time. We talk all about what to write on Instagram posts, reels, and stories, and how to grow a community on…
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Mar 7, 2023
059. The Secrets to Selling With Instagram with Guest Shannon McKinstrie
Do you think of yourself as an influencer?
If not, you might want to think again.
Anyone who uses a social media platform publicly—especially as the face of their brand—is an influencer of a sort. For this conversation, let’s call ourselves micro-influencers.
Still feels awkward to think of yourself as a microinfluencer? Just trust me and stay with me for a moment. As a microinfluencer, what you share on social media has a great impact. It might have an impact on your business…but it also has an impact on the people who follow you.
So how can you show up in a way that feels good for you and good for your audience?
Today, Shannon McKinstrie joins us on the Talk Copy to Me podcast to talk about selling with Instagram by focusing on storytelling and connection. Yes, selling. Selling doesn’t have to be an icky, sleezy, gross, or uncomfortable thing. There are so many ways that you can show up for your audience in a way that feels like it’s aligned with your values and comf…
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Mar 1, 2023
058. The Importance of Connecting on LinkedIn with Akua Nyame-Mensah
Are you guilty of mindlessly scrolling on LinkedIn, occasionally liking a post, but failing to genuinely connect with others?
If so, it's time to shift your focus to connecting on LinkedIn if you want to grow your network in an organic and nurturing way.
Joining us on this episode of Talk Copy to Me is Akua Nyame-Mensah, who will share valuable insights and strategies on how to engage authentically on LinkedIn. From setting boundaries as a highly sensitive person to navigating the unique culture of the platform, you'll gain plenty of tips and advice from her personal approach.
Some of the things we reference are:
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Read the show notes and view the full transcript here:
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Learn more about our guest expert, Akua Nyame-Mensah
Akua Nyame-Mensah (www.akuanm.com) is a certified executive and leadership coach (ICF), recognized facilitator, speaker, and host of the Open Door Conversations Podcas…
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Mar 1, 2023
057. Showing Up as a LinkedIn Thought Leader with Tania Bhattacharyya
In this episode of the Talk Copy to Me podcast, Tania Bhattacharyya, the founder of Lumos Marketing, joins us to talk about how professionals of all types can leverage LinkedIn to connect with their ideal audience, build relationships, and establish themselves as thought leaders in their industry.
Tania and I delve into the importance of having a clear message and purpose on LinkedIn, and how to identify your unique value proposition to stand out from the noise. We also share practical tips on creating content that resonates with your target audience, establishing authority in your field, and fostering authentic engagement with your connections.
If you're ready to take your LinkedIn game to the next level and position yourself as a thought leader in your industry, this episode is a must-listen.
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Read the show notes and view the full transcript here: https://erinollila.com/showing-up-as-a-linkedin-thought-leader-with-tania-bhattacharyy…
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Mar 1, 2023
056. How to Use LinkedIn for Your Business with Louise Brogan
As a business owner, you may be hesitant to use LinkedIn as a tool for growing your network and promoting your brand, but with the right approach, it can be an incredibly effective way to connect with like-minded professionals and drive success for your business.
In this episode, we're joined by LinkedIn expert Louise Brogan, who shares her insights on how to use LinkedIn in a way that feels authentic and comfortable to you. Whether you're looking to expand your network, generate leads, or simply increase your visibility on the platform, Louise provides actionable tips and strategies for achieving your goals.
From crafting the perfect LinkedIn profile to building meaningful relationships with potential clients, Louise covers it all in this engaging conversation.
Whether you're new to LinkedIn or a seasoned user, there's something for everyone in this episode.
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Read the show notes and view the full transcript here: https://erinollil…
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Feb 21, 2023
055. How to Become a Content Creator on TikTok with Racheal Cook
I'm so excited to have Racheal Cook, business growth strategist and founder of the CEO collective, as a guest expert to talk all things TikTok. Why? Well, she isn't a TikTok strategist. She doesn't offer any social media services in her business, and even better—she hasn't even been using it for a full year in her business.
Her value in this series is that she is a small business owner—just like you and me—who decided to experiment with TikTok in her marketing. And the results were incredible.
When Racheal noticed that TikTok was beginning to gain more popular attention and other demographics besides young GenZers were using it, she knew she needed to ride the wave and utilize TikTok as part of her marketing efforts. But part of Racheal's experiment on the platform was learning how to become a content creator on TikTok in a way that aligned with her values, goals, and felt good for her business. Just as you'll need to figure out what works best for you.
I won't give away all h…
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Feb 21, 2023
054. How to Create Tiktok Content with TikTok Coach Samantha Vlasceanu
Looking to efficiently use TikTok for your business? With countless social media platforms vying for your attention, it can be challenging to create effective video content that doesn't consume all of your time. In this episode of Talk Copy to Me, our guest expert, Samantha Vlasceanu (aka the TikTok coach), shares tips for creating TikTok content quickly and easily, so you can get back to doing what it is that you actually love.
Even if you're an introvert, camera-shy, or worried about talking on screen, you can still utilize TikTok. Samantha provides reassurance that there are plenty of options for all personality types on this popular platform. She also highlights the importance of taking imperfect action rather than no action at all, so you can start building your TikTok presence and connecting with your ideal clients. Sound good? Tune in to learn how to create TikTok content that resonates with your audience!
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Read the complete and detailed…
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Feb 21, 2023
053. TikTok Confidence with TikTok Teacher Helen Polise
Are you ready to show up on TikTok to make your business more visible?
Join me and my special guest Helen Polise, also known as the TikTok Teacher, to discuss how to build your confidence and approach video content ideation. We'll discuss why starting a TikTok channel in 2023 is a smart business decision (if you plan on using social media for your business!) and how to avoid getting left behind in a market where 70% of businesses are shifting their priorities to video marketing, according to Wyzowl. We'll also explore the importance of facing your fears and emerging as a leader in the video marketing space, as well as the unique opportunities that come with taking the leap and embracing video.
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Read the complete show notes here: https://erinollila.com/tiktok-confidence-boost-tiktok-teacher-helen-polise/
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Learn about our guest expert: the TikTok Teacher, Helen Polise
Helen Polise, owner of Muthership Produ…
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Feb 15, 2023
052. How to Twitter Chat and Join Twitter Communities with Michelle Garrett
With all the changes happening over at Twitter in the past year, it can be difficult to know whether or not it’s the right social media platform to use for your business. I’ll start by sharing that I do have a sincere love for Twitter, though I’m worried about its future. I joined in September of 2008; so my relationship with the platform has been consistent for almost 15 years.
It’s the place where I do the most direct connecting with my network, instead of simply scrolling and consuming content. Heck, if you want to be active on Twitter, you really need to learn how to Twitter chat in a way that builds connection, because spamming the platform with your sales and services will get you absolutely nowhere.
Do I have a clue of what’s in store for Twitter in 2023 (and beyond)? Absolutely not.
Will I stay on Twitter as all these changes keep taking place? I honestly don’t know. It’s going to really depend on whether or not the changes made still align with my personal and…
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Feb 15, 2023
051. How to Increase Twitter Engagement with Anita Kirkbride
Are you on Twitter for your business? If so, right now you might be worried about how to increase Twitter engagement, especially since so many people have fled the platform with recent ownership changes and behind-the-scenes chaos.
But, If you focus on conversations, getting to know the people you follow, and connecting with those that reach out to you, everything else will fall into place. See, we've all been conditioned to approach our social media usage from a strategic standpoint. And, you know that I love strategy, so I'm not suggesting that it's unimportant...but I do wish that we'd pump the breaks a bit and get to the heart of what social media can help us do...
...and that is to be more social.
This episode of the Talk Copy to Me podcast with social media expert Anita Kirkbride won't disappoint. We'll talk about how success on the platform comes from connecting with other users. We'll also cover the ways you can adjust what you want to see in your feed and make sure your con…
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Feb 7, 2023
050. 2023 Business Social Media Best Practices and Predictions with Andréa Jones
Social media: you either love it or you hate it.
Actually, I think we both know that it’s not really that simple. If you’re a business owner, there’s a good chance you rely on social media as a major part of your marketing (or customer service) efforts. You try to keep up with all the business social media best practices, post consistently, communicate with your followers, and more…and you see mixed results.
Sometimes it’s great; other times it’s a great amount of work that makes you question whether or not your effort is even worth it.
We’re starting a new and big series on the Talk Copy to Me podcast, and it’s all about social media. I’m thrilled that this episode about business social media best practices with guest expert Andréa Jones is the one that kicks the whole series off. This episode won’t disappoint — today, you’ll learn about how to be consistent, show up authentically, and create strategies that work for your own business.
Don’t forget to tu…
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Feb 1, 2023
049. How to Dress for a Photoshoot for your Business with Melanie Lippman
As much as I wish this weren’t the case, I wasn’t born a fashionista. Sure, I can throw together an outfit worthy of running errands and choose my favorite out of a lineup of gala dresses, but being effortless stylish…well, I can’t quite claim it.
Which is why, when it came time to get new brand photos taken, I had no clue how to a dress for a photoshoot. I knew I wanted to seem approachable in the images, but how does approachable translate into clothing?
I was lucky that I was able to lean on my best friend for support, but it also made me keenly aware that I needed to learn what styles, cuts, colors, or patterns even looked good on me.
Is my story anything like yours?
Brand photos are extremely important marketing assets. If you don’t have professional images for your website, go out and get them now. And if you do, you definitely want to consider refreshing them from time to time.
But what do you wear? You know the way you look in these images will tell a story of so…
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Jan 25, 2023
048. Understanding Mindset in Messaging & Marketing with Linda Perry
In 2023, it’s not enough to just have a great product or service offer, as much as you may wish that were the case. For your marketing efforts to be both strategic and successful, it’s important to understand the mindsets of both your leads and yourself.
Let’s play a game of pretend for a moment. You just got a new job (congratulations!). You’re responsible for selling winter jackets to the residents of Aruba or ice to individuals in Alaska. Which would you choose?
If neither sounds good to you, that’s because those two groups don’t have a need for what you’re trying to sell. And no need means a difficult, if not impossible, sale. A good marketing strategy can’t rely on basic ideal client avatar research, such as demographics, economics, or geographic locations. Learning about your audience’s mindset is vital to crafting messaging that speaks to the heart of your lead’s needs. What do you know about their psychographics, stage of life, or personal values? Have you…
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Jan 18, 2023
047. Celebrating One Year of the Talk Copy to Me podcast
Can you believe it's been a whole year since the Talk Copy to Me podcast launched? I certainly can't, but it's true.
As of today, we've produced 48 episodes (well, 47 episodes and one trailer) in that time — 16 of those were solo episodes and 31 were interviews with incredible creators and business owners. I'm so grateful for all the experts who joined us and shared their wisdom with us, and I'm so thankful for you for listening to the show over the past year.
In this episode, you'll learn about:
* Why I started a podcast in January of 2022
* Why I chose podcasting over starting a YouTube channel
* The changes I made to the podcast over the course of the past twelve month
* How I plan to evolve the podcast in 2023
* Who I hired to help with the podcast
* What surprised me most about podcasting
* Where I found the most joy when it comes to podcasting
* How I ideate content for the show and a quick review of all the mini-series we've had on the podcast so far
* Who…
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Jan 11, 2023
046. How to Maintain Momentum in Marketing, Business, and Life with Diann Wingert
Here’s how January usually plays out:
The ball drops. People celebrate, stay up late, and stay true to their annual New Year’s traditions. The next day everyone’s a bit overtired, but still buzzing on the energy a new year brings.
A few days into the new year and things are still going strong. You’re starting up work again after (hopefully) some time off for the holiday season, and you’re motivated to make this year better for you both personally and professionally.
Great, right? Well, reality hits soon after this.
All that new year energy starts to fizzle. Those goals you’ve set for yourself suddenly feel wrong; they’re either too overwhelming to even think about working on right now, or you don’t have the bandwidth (for a variety of reasons) to put even a little effort into working on them. And that feels bad. Real bad.
You’ve lost your motivation, and you don’t know where to find it. Sound familiar? Well, you certainly aren’t alone. The best of us struggle…
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Jan 4, 2023
045. Easy Peasy Website Updates to Start 2023
Every March I buckle down and audit my entire website.
Now, I bet you’re reading that thinking, “Hold up, what? Erin…isn’t this supposed to be a podcast episode about website updates and maintenance that you do in the beginning of the year? You know, like January 1st?”
Well, you wouldn’t be wrong. That’s exactly what this episode is about. I’m going to share a handful of easy website updates you can do right this very moment to make sure your site stays current, the legal requirements are met, and your security basics are covered.
But there’s a reason I mention March, and that’s because I don’t want you to sit down to do website updates and get blogged down by a million little new to dos at the beginning of the year when you already have a list of other goals and tasks you’re trying to accomplish.
I want you to start this year feeling confident about the goals you set, knowing that you did what you could to secure your site and provide current information be…
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Dec 27, 2022
044. Preparing for 2023 Marketing Goal Planning
Your 2023 marketing plan better watch out because you mean business.
Join me this week and learn how to review your efforts from this year and analyze that data so you can understand what worked and what didn't. We’ll explore the importance of working with intention and how doing the prep work can help you avoid aimlessly trying to achieve your goals without direction. And finally, you’ll also learn how to ensure that your 2023 marketing strategy aligns with your present goals and feels attainable based on your bandwidth, interest, and energy.
So don't miss out on this crucial episode and tune in now to get the tips and tricks you need to take your strategy to the next level!
If you haven’t yet listened to last week’s episode about reviewing your marketing strategies and tactics , I highly recommend doing so before listening to this episode.
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Read the full show notes here: https://erinollila.com/marketing-…
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Dec 20, 2022
043. How to Review Your Marketing Strategy in 2022
Are you ready to take your marketing strategy to the next level?
On this episode of Talk Copy to Me, you'll discover how to review your marketing efforts over the past 12 months and use the data to set goals for the upcoming year. (But don't get too excited, I have one more episode for you to listen to—episode 044—before you actually sit down to work on goal setting!
You'll learn all about the various KPIs and analytics to track, how to evaluate the effectiveness of your current strategies, and how to use the data to make informed business decisions. Don't miss this episode if you want to build an effective marketing strategy for the upcoming year.
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Read the full show notes here: https://erinollila.com/how-to-review-your-marketing-strategy-and-tactics/
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Learn more about your host
Erin Ollila believes in the power of words and how a message c…
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Dec 13, 2022
042. Business Planning for Small Businesses with Andrea Liebross
Do you have a business plan for your small business?
If so, you deserve a high five…but before I give that to you, I have a few more questions: How long ago was the business plan created? Is it still current? Have you even dusted it off and reviewed it since you first created it?
Chances are, if you’re reading this right now, you either don’t have a business plan or you do, it’s long past it’s expiration date. Business planning for small businesses is something that so often gets overlooked and avoided.
Why? Well, it’s so easy to dive headfirst into the exciting world of entrepreneurship without putting much thought into the future. Or, to avoid future planning because it feels impossible to dream up what the next year, five years, ten years looks like. However, without a clear business plan, you may find yourself struggling to make business decisions, or worse…stay afloat.
Writing a business plan can be a daunting task, especially for small business owners who are al…
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Dec 6, 2022
041. What is GA4 and How It Impacts Google Analytics with Dina Pruitt
What is GA4?
Since the summer of 2022, I've heard this question over and over again. GA4 Is Google's newest analytics platform. It is replacing the current version of Google Analytics, which is often references as Universal Analytics. And before you zone out at the idea of a data overload, I really encourage you to tune in to this specific episode.
Google Analytics 4 is coming for everyone in 2023.
Yes, you. You're going to lose out on a lot of valuable data if you don't have it set up correctly. And I hate to be the bearer of bad news here, but if you view year-over-year data in Google Analytics...you're already too late. But that doesn't mean you should bury your head in the sand. If anything, now — before the year ends — is the perfect time to get your analytics accounts set up correctly.
I invited Dina Pruitt on the podcast to explain what GA4 is, as well as how to get it set up and use it in your business. Here's her best advice.
Meet our guest expert
After more than two…
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Nov 30, 2022
040. The Basics on Google Ads for Beginners with Ameet Khabra
Google ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the season to invest in advertising, Google ads could be a very strategic way to spend your money.
But how do you know when the right time is to invest in ads? And once you are certain your ready, where do you even begin? In this episode of the Talk Copy to Me podcast, I ask Google ads specialist Ameet Khabra how to demystify Google ads for beginners so that you can make the decision whether this is a smart advertising avenue for you in the near (or far) future.
Learn more about your guest expert on Google ads, Ameet Khabra
Look up the definition of "obsessed" and you'll find a picture of Ameet Khabra.
Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies…
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Nov 22, 2022
039. Demystifying Facebook Ads with Jody Milward
Everybody talks about Facebook ads, but if you want me to be honest with you....not everyone understands what they're talking about. Which is exactly why it's important to invest in some education before DIYing a Facebook ads campaign or hiring a Facebook ads specialist or agency to help you advertise your products or services.
In this episode of the Talk Copy to Me podcast, I asked Facebook ads expert Jody Milward to demystify Facebook ads for beginners. She talks us through knowing when the right time is to implement an ad campaign and helps us understand the different campaign options there are and why we'd want to use each in our business. This episode on Facebook ads for beginners is a must-listen if you're interested in reaching more leads and growing your business.
Meet our guest expert on Facebook ads, Jody Milward
"I’m what I like to call an "accidental entrepreneur". Like many women, I didn't want to return to a 9-5 office gig after having kids. So I started my first bu…
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Nov 15, 2022
038. Understanding Email Tech with Bev Feldman
Let's be honest with each other for a moment. How well do you "get" email tech? Are you comfortable in your email software platform? I bet if you asked a few of your online biz buddies, the majority of your group would agree that they're not as confident as they'd like to be in their email platforms.
And I'll be honest with you, I too would like to understand my email provider better so that I can improve my subscriber experience. I mean, I get it, but email tech isn't really my specialty. I like to stay in my lane and focus on email strategy and messaging.
Which is exactly why I invited Bev Feldman, who you might know as your personal tech fairy, to come on the show and talk about all things email tech: from a 101 perspective of understanding things like email tags and sequences, to a higher-level look at why automations and delivery can be so helpful — and important for a stress-free email experience from both the subscriber and business owner perspective.
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Nov 8, 2022
037. Understanding Sales Email Strategy with Kyla Roma
Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy.
You get all the way through a huge part of the launch process only to realize
THERE.
IS.
STILL.
SO.
MUCH.
TO.
WRITE.
You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an epic sales page that speaks directly to your clients' needs.
And now you have to write HOW MANY emails?
If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss.
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*Mentioned in the article:*
Anne Lamott's book Bird by Bird
*Learn more about our guest expert, Kyla Roma:
*Kyla Roma is a Canadian business coach and marketing strategist. Over the last 13 years she’s worked with more than 600 one-on-one clients of all sizes, from…
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Nov 1, 2022
036. How to be Consistent With Email Marketing
Do you know how to be consistent when it comes to emailing your list?
If the answer is no, you are sooooo not alone.
So many small business owners struggle with staying consistent with their marketing efforts. They know the importance of consistency, but finding the time, energy, and creativity to sit down and write an email to your list every week can be overwhelming without the right systems and strategies in place.
In this episode of the Talk Copy to Me podcast, I’ll dive deep into how to be consistent with your email marketing so you can build trust with the people on your list, make more money in your business, and feel the satisfaction knowing you’re showing up with regularity in your business.
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*Mentioned in the article:*
Liz Wilcox's Email Marketing Membership
Anne Lamott's book Bird by Bird
*Learn more about your host:*
Erin Ollila believes in the power of words and how a message can inform – and even transform – i…
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Oct 25, 2022
035. What Goes in a Welcome Series with Liz Wilcox
Yes! You're growing your email list. I hope you feel so proud of your efforts! 🎉
But now what?
Well, simple. You need a series of emails to introduce yourself to your new subscribers and set the groundwork about what they can expect from you. But, knowing what goes into a welcome email sequence and actually creating one are two completely different things.
I called in Liz Wilcox, the "Fresh Princess of Email" to chat about all things related to welcome email sequences. In this episode, she provides some concrete and clear suggestions on how to write (or edit) your welcome email sequence in a way that feels genuine, creates the opportunity to build relationships with your readers, and also convert them into potential customers.
This ended up being one of my most favorite interviews so far on the show, and I certainly think you're going to love it too.
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Meet our guest expert, Liz Wilcox
The Fresh Princess of Email Marketing, Liz…
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Oct 19, 2022
034. How to Grow an Email List with Kate Doster
Wish you knew how to grow an email list for your business? If so, you're not alone. In preparation for this episode, I Googled "How do I grow an email list?" And do you know how many results there were for that search?
1,170,000,000. Yes, friends. That's over one billion results.
People know the value of email marketing. That's for sure. They just don't know exactly HOW to grow an email list.
Good news — you don't have to search any longer. I invited Kate Doster, host of the Inbox Besties podcast, onto the show to talk all about list building with me.
We'll cover how to grow an email list if you don't have one, how to kickstart a stagnant list or address your list if your business is completely changing, and what type of lead magnets will help you actually grow your list.
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Meet our guest expert, Kate Doster
Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and…
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Oct 12, 2022
033. Creating a Post Quiz Email Strategy with Dawn Petrin
Quick: While you have the chance, join Interact’s FREE Quiz Mastermind, happening from October 11-13!
So we've talked about how great of a marketing asset quizzes can be, but what happens after you've completed one and launch it to the world? Do you just keep your fingers crossed and hope for the best?
Or, can you create a post-quiz email strategy that helps you to nurture your new leads.
But where do you even get started with that post-quiz email strategy? And do you need a new email welcome sequence for each quiz you create?
In this episode of the Talk Copy to Me podcast, quiz copywriter Dawn Petrin and I dive right into to quiz email marketing and talk about how to craft the strongest post-quiz email sequence so your new leads feel comfortable and begin to trust you after they've finished taking your quiz.
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*A few great opportunities for listeners to Talk Copy to Me who are interested in quiz creation*
While you have the chance,…
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Oct 7, 2022
032. The Low Down on Marketing Quiz Creation with Jackie Aguglia
Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!
Let me ask you a question for a moment. Have you ever taken a personality quiz? Do you remember the days of grabbing your monthly Cosmo subscription from the mailbox and scanning through to find out what type of "insert personality type" you were.
Or, maybe your last quiz wasn't that long ago. Maybe you find yourself scrolling through the popular Buzzfeed quizzes or taking the Myers Briggs or Enneagram to find out more about who you are and how you operate so you can step into your strengths and become aware of what might be considered weaknesses.
Enter quizzes for business: the marketing tool you (maybe) didn't know you needed.
Quiz creation is a great idea for almost any business. I've written quizzes for service providers and B2B SaaS companies. The quizzes can be silly and fun or serious and educational.
And, if interested in list building quizzes can be a lot easier way to ge…
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Sep 28, 2022
031. How Copy Factors Into Your Business Processes with Melissa Morris
Your business relies on words. Yes, words. There are words in every facet of your business, though it's understandable that when you think of business words, you likely only consider the copy you have to create for your marketing and sales materials.
But what about the rest of the stuff? How do you know what to say on your forms, questionnaires, onboarding and offboarding materials, and in non-client facing documents, such as team SOPs? In this episode of the Talk Copy to Me podcast, I'll chat about the important of copy in your processes and how to be as strategic as possible so that you can run your business as smooth as possible.
Meet our guest, Melissa Morris
Melissa Morris is a Business Operations Consultant who helps business owners save 5 hours per week by streamlining and automating their business using tools like Dubsado. She uses her DISCO framework to free business owners from overwhelm so they can actually work ON their business and not just IN their business.
Meliss…
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Sep 21, 2022
030. Is an Online Business Membership Right for My Business? with Lisa Princic
Thinking about adding a membership to your offer suite?
You're not alone. The business world has seen a steady rise of online memberships in the past few years, and the trend toward businesses with a membership component aren't slowing down anytime soon.
But is an online business membership model the next best step for you?
In this episode of the Talk Copy to Me podcast, I sit down with business strategist Lisa Princic to talk about the value of online business memberships, whether they are the right choice for certain business owners, and, of course, what type of copy and messaging you need if you do have an online business membership.
More about our guest expert, Lisa Princic:
Lisa has over 13 years experience helping impact-driven small business owners dive deep into their unique value and business models to build sustainable and profitable brands. She helps them simplify and package their offers, increase their visibility with stronger positioning and smarter marketing,…
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Sep 12, 2022
029. Podcast Guesting and All the Copy That Comes With It with Angie Trueblood
How much copy do you think goes into visibility opportunities, such as podcast guesting?
Well, at first glance, it might not seem like a lot. If anything comes to mind, maybe you'd think of something like a professional bio that you'd send to the host.
But you need a lot more than a voice to get podcast guesting opportunities.
There's actually quite a bit of writing that goes into podcast guesting, like the actual podcast pitch, form completion, social media posts to share episodes, and more.
Oh, and don't forget about writing landing pages and lead magnets to help turn listeners into email subscribers, and finishing that project off with an email nurture sequence, too.
In this episode of the Talk Copy to Me podcast, I'm chatting with Angie Trueblood, a dear friend and colleague, and founder of the Podwize Group about how to land podcast guesting opportunities with foundational research and solid copy.
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*Learn more about your guest expert:*
As the foun…
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Sep 7, 2022
028. Set Your Own Website Rules with Teresa Schlup
If there's one thing that drives me bananas about the online business world...it's how people think there are "rules" they must follow in order to be successful.
Okay, so maybe you wouldn't call them rules, but if you're unsure of what I'm talking about here, I'll explain. It drives me bananas when experts proclaim that there is one true way to accomplish something. You know what I mean, stuff like:
* "If you want to grow an audience, you must do XYZ"
* "You need XYZ if you want your reel to go viral"
* "This is exactly what you need for a 7-figure launch"
I mean, please.
We all know that my favorite phrase is "it depends" and I think there are so many marketing approaches and asset that will look different for every business.
Take your website, for example.
There are no rules you need to follow. Sure, there are best practices for both copy and design, but your business and your growth is what dictates the strategy for what best practices you should follow (and dare I say,…
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Sep 2, 2022
027. The 4 Buying Journey Questions Your Website Must Answer with Lorraine Ball
Copy + Design do not = a website.
However, there is one thing that brings copy and design together. Without it, no published website will be successful.
Curious what that is?
Simple: it's strategy.
Today on the podcast, I welcome marketer Lorraine Ball to talk about the four types of questions people have in their buying journey – specifically, those questions that revolve around information, navigation, commercialization and transactions — and how we can ensure our websites answer those questions.
*Learn more about your guest expert, Lorraine Ball
*After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee and channeled into her passion of helping small business owners succeed.
Today, this entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of t…
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Sep 2, 2022
026. How to Audit A Website (Think: Tech, Copy, Design + More!)
We all know the importance of having a website. And if you didn't believe that before listening to my podcast, I sure as heck hope that I've drilled that in you by this point.
So, how do you know if the website that you have right now is working to your benefit?
Websites are not a set it and forget it type of thing.
And that's usually something I like to talk about with all of my done for you clients, before we even get started. Yes, you can do a massive amount of work to get a website foundation set, but as your business grows, adjusts, and as you get to know your own clients better, you're constantly going to be making small tweaks to get your offers out there in the world.
And this is exactly why website audits are so important.
In today's episode, I'll talk about everything that goes into a website audit, how you can DIY one, and why hiring a pro (like me!) to audit your site is the best investment you can make.
*Learn more about your host:*
Erin Ollila believes in the power…
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Aug 25, 2022
025. How to Make the Best Website Investment with Katie O'Brien
You know your website isn't serving your business how you'd like it to, but how the heck do you know when it's time to make a major change to your site?
Similarly, if you're just starting your business, how do you decide whether you should cobble a DIY website together or hire out the work to a copywriter and website designer?
Like usual, the answer to these questions is....drumroll please....it depends!
But don't worry, this episode of the Talk Copy to Me podcast, website designer and guest expert Katie O'Brien and I will help you consider the financial and time investment that goes into a website launch or rebrand and whether you should do the work yourself or onboard a team.
*Learn more about your guest expert, Katie O'Brien
*Katie O’Brien is a brand and website designer specializing in elevated branding and fuss-free websites for interior designers. Her superpower and passion are building strategic digital homes that support interior designers’ business and lifestyle goals.…
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Aug 10, 2022
024. Showing Up Authentically in Your Business & Branding with Josh Womack
We’re all multifaceted human beings, and while we may do one thing professionally, service providers and other small business owners have various creative interests that inspire or light them up. But yet, we’re told that we must stay in our lane and do the thing that’s most closely related to our business.
But, we don’t have to do that.
In fact, if you’re at all interested in showing up authentically online and in your business, it’s vital you bring your whole self to whatever you do.
In this episode of the Talk Copy to Me podcast, copywriter Josh Womack and I talk about pursuing creative endeavors outside of our copywriting jobs, his new book, and how other business owners can go about being creative and putting more of themselves into their work.
Learn more about your guest expert, Josh Womack:
Josh Womack is a Senior Copywriter at Progressive Insurance and author of the new book, “I’m not a copywriter, but … Lessons Learned from a Late Bloomer.” Josh lives i…
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Aug 3, 2022
023. The Difference between a Messaging and a Visual Style Brand Guide with Michelle Clayton
Style guides. Brand messaging guides. Editorial guidelines. Copy style documents. Visual branding guides. Voice guidelines. Brand style guide. Brand strategy guides.
With so many names for somewhat similar things, it can be overwhelming to know what you're buying into when you invest in your marketing and messaging.
Today, we'll talk about style guides and what you can expect from the copy perspective and the design perspective so you can ensure the branding you're investing in meets your high standards (and serves your business into the future!)
As always, you can listen in to this episode and read the full show notes at https://erinollila.com/podcast
Meet our experts on visual style brand guides:
Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio helping successful women look like the pro they are. She strategically captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so…
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Jul 27, 2022
022. Voice of Customer Research and Messaging with Melissa Payne
If you're interested in brand messaging — what we've been talking about on the podcast for the past couple of months — voice of customer (VOC) research is something you're also likely quite curious about.
But what is VOC research, how do you get it, and more importantly, how do you use it in your business?
In this episode, I interview brand voice expert Melissa Payne and we cover everything you're wondering about voice of customer research and how it relates to all the brand messaging work you've been doing in your business.
Mentioned in this episode on voice of customer research:
* The series on Customer Experience we just did on the podcast
* Melissa shared the most recent French provincial recipe she's tried.Chicken breast with orange tarragon sauce
Lyonnaise potatoes
and creamed leeks
(If you're having trouble accessing the links, make sure to come over to erinollila.com/podcast for clickable links)
Get to know Melissa better
Melissa Payne (she/her) is maybe the…
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Jul 20, 2022
021. Brand Messaging and Repurposing Content with Emily Aborn
How many times have you sat down to create content quickly and instead spent endless hours adjusting the style, voice, personality, and vibe until the words actually sound like you? My guess is that you've been there and done that and spent a long time there...too long.
Creating content or repurposing content you already have shouldn't be that hard.
But staring at a blank page without your brand messaging nailed down means you're starting from scratch every single time you create any type of marketing asset. And that, my friends, is a ton of wasted time.
And business owners simply don't have time to waste time. Period.
In this episode of the Talk Copy to Me podcast, I talk with Emily Aborn, a freelance content writer and host of the She Built This podcast. We dive into the importance of a brand messaging guide, how they help writers nail their clients' voices, and most importantly, how to create and repurpose content based on the messaging "rules" you create.
*Guest Bio:*
Emily A…
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Jul 18, 2022
020. What Goes In a Brand Messaging Guide?
How do you know what to say to your clients? How do you know how to speak to leads on social media or what to write in your email newsletters?
Well, I don't want to oversimplify this for you. But I do have an easy answer.
The best way to feel confident in all of your marketing and messaging is by investing in a brand messaging guide that clearly lays out your mission, your vision, your values, your voice, your tone, how you speak to your audience, and the other key factors that go into all of your brand messaging.
With a brand messaging guide, you'll gain the confidence to know how to approach all of your marketing now and into the future. You'll also have a tool that helps any employees or contractors you work with nail your messaging so your brand is always consistent — and consistent brands make for trustworthy brands.
*Curious about what actually goes in a brand messaging guide? Here's what this episode covers:*
* Why brand messaging guides are important for all businesses…
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Jul 6, 2022
019. Turning Testimonials Into Case Study Marketing Content with Brittany Herzberg
Case study marketing offers an excellent return on investment. It's one way to show our clients our expertise, while also showcasing the breadth of work we can accomplish. Case studies are perfect for business owners who are modest (to a fault!) and don't love selling themselves as a personal brand or showcasing their expertise in other ways. Best yet — there are so many ways to approach case studies, which helps in this online marketing world where so many people are doing the same things over and over and over again.
Today, I'm talking with Brittany Herzberg, an SEO copywriter about how she approaches storified case study marketing. We both share a passion for strong SEO and solid testimonials, and I wanted showcase how two professionals who do the same thing for their clients (case studies!) approach the process similarly...and even more important, differently. If you're focusing on improving your customer experience or updating your systems to make clients feel more at ease, cre…
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Jun 29, 2022
018. Customer Experience for Systems and Processes with Charlotte Isaac
Charlotte Isaac is a Business Operations Consultant who gave up her role as a corporate ops manager inside of a creative agency so that she could serve small business owners who love their people just as much as she does hers. Through her signature program, Ease Seekers Society, and her DIY Dubsado shop, Charlotte helps overwhelmed and overworked entrepreneurs build customized solutions so they can serve their clients better, automate busywork, and feel confident in their business. Blessed with a travel bug herself, Charlotte leads by example, having designed her own business in a way that allows plenty of space to enjoy life with her husband, both in their hometown of Sydney, Australia and around the world.
In this conversation, we talk about how systems can help business owners provide the best possible customer experience.
Here's what we covered in detail:
* Why Dubsado (and the importance of choosing a tool that can grow with you)
* How our customers come to us thinking th…
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Jun 22, 2022
017. Small Business Customer Experience with Megan Dowd
On the previous episode of the Talk Copy to Me podcast, we talked about testimonials.
But what gets you stellar testimonials?
The answer is simple: you provide an excellent customer experience.
Though, as simple as that answer is, there’s so much that goes into how the heck you actually go about providing that small business customer experience.
In this episode of the Talk Copy to Me podcast, I talk with storyteller and strategist Megan Dowd. Megan works with female small biz owners and entrepreneurs to build their brand narratives and create offer suites that build a true connection with their audience. She is the founder of Human First Biz Second and The Original Spicy Soapbox.
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*Learn more about our guest*
Megan Dowd is a storyteller and strategist who works with feminist small biz owners & entrepreneurs to build brand narratives and offer suites that create real connection with their “audience” — Aka community. Aka cl…
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Jun 8, 2022
016. Social Proofing: How to Ask for a Testimonial (And Use It!)
As a business owner, it's vital to have testimonials on your website —and basically throughout all your marketing content and social channels. In today's economy, consumers want to feel like they can trust the brands and businesses they purchase from. Social proofing your copy and content helps your clients gain confidence and makes the decision-making process so much easier for them.
Plus, testimonials can help with SEO and storytelling, especially if you can turn your client's answers into case study marketing assets.
But, do you know how to ask for a testimonial, and even more importantly, where to put it once you get it? In this episode, we'll talk about the many ways you can ask for testimonials from your clients, where to display them, and how to use them to showcase your previous clients' experiences so your leads and overall audience feels excited to move forward and work with you, too.
*Curious about testimonials and how to use them? Here’s what was covered…*
* Why…
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May 25, 2022
015. Sales Page Copywriting for a Short or Long Form Sales Page
Let's face it, you probably have really strong feelings about sales pages.
Most of the people I work with (or talk to!) either prefer a long sales page or a short sales page, and they definitely have their strong opinions on why those types of sales pages are their favorite. In this episode, we'll talk about both, as well as approaching sales from a place of service.
Here's what we covered:
* Why sales are important. Sure, it's an obvious answer, but you need encouragement to get out there and sell your services and products.
* Why selling is a service. When you shift your mindset to understand this, the anxiety of selling seems to just....well...disappear!
* Reminder: the people who find their way to your sales page by choice (and why this matters).
* Ever been disappointed by going to a really boring party? That's how leads feel about unappealing sales copy.
* The reason why long sales pages are so long. (Haven't you always wondered this?)
* Your clients don't necessar…
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May 18, 2022
014. Non-Sleazy Sales Copy and Smart Launches with Jess Haney
Okay, let’s begin by addressing that this episode is long. Though every moment of this conversation on ethical sales launches and how to approach non-sleazy sales copy is so valuable, so I encourage you to listen all the way to the end (Listen and take notes. Listen and take notes, my friends.)
* How to go from 1:1 to 1:many
* How a 1:many model lowers the barrier to entry while still providing a lot of support to your clients.
* How to look at sales as a service
* How to ideate what to offer and how to be strategic about when and how to launch
* How capacity planning goes into strategic sales launches
* Why copywriting (or working with a copywriter) truly needs to be the first step after you’ve created an offer
* What to do to course correct if you approach a copywriter too late in the launch process
* Data. Data. Data. Why you need to collect and analyze date to make strategic sales decisions
* How many different things factor into conversions and conversion co…
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May 11, 2022
013. Lazy and Strategic Sales Launches with Kristin Macintyre
How do you feel about writing sales copy or planning a sales launch?
In this episode, Kristin and I will discuss:
* What a lazy launch is and how you can learn so much from them for future strategic launches
* What Kristin learned from her own lazy launch and how she shifted her upcoming launch based on the information she learned from the first launch.
* How your clients (and VOC research) can help you determine what the product will look like when it launches and how your messaging gets marketing to your ideal audience
* There’s a massive amount of copy that goes into any sales launch. Think: Sales page, emails, funnels, conversion events, and other assets, like registration pages, ads, and more (and more and more!)
* The difference between a launch strategist and a sales copywriter and how someone can play both roles, but that doesn’t mean all copywriters help to create launch or funnel strategy
* How the three pieces to all launches are: Audience, offer, and copy…
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May 4, 2022
012. The POWER Pre-Launch Marketing Framework with Ash Chow
Want to know what makes for a successful sales launch?
Well, one of the key elements is prepping your audience during a pre-launch period so they're primed and ready to buy when it's time to sit down and sell.
Launch strategist, Ash Chow, stops by the podcast today to talk about pre-launch strategy and her POWER framework. This is a longer-than-usual episode and every moment is worth a listen.
*Curious about pre-launch strategy? Here's exactly what we discussed on the podcast:*
* How most business owners attach a lot of themselves to what they've created, which leads to fear or anxiety in regard to launching.
* Ash's mindset coach reminds her that "the victory is in the taking action." and shifting your mindset from outcomes to actions will lead to more contentment
* How pre-launch marketing helps you do less heavy lifting during the actual launch period
* The timeline to share pre-launch marketing content before a launch, and what to do if you start sharing pre-launch con…
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Apr 30, 2022
011. Is SEO for Copywriting A Smart Investment?
I'm going to be honest with you: When I started my career, I didn't think SEO for copywriting was as powerful as SEO for content writing. <Hangs head in shame>
But for many reasons, I realized that there was just as much value in SEO for copywriting projects like web pages (and potentially even sales pages — gasp!) as there was in longer-form content. In this episode, I'll talk about whether or not investing SEO in your copywriting efforts will bring a good return on investment. And if so, what you can do to maximize that return.
Here's the scoop on what we talked about:
* Erin's transition from SEO content writer to SEO website writer and why she made the shift
* The three types of keyword phrases that you may want to consider using on your website pages
* Why and how voice-of-customer research can help you with SEO research and implementation
* Remember, search intent is such a valuable lesson for business owners when it comes to finding SEO opportunities and using that…
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Apr 19, 2022
010. Off-Site SEO for Podcasts and More with Akilah Thompkins-Robinson
Think SEO is just for your website? Think again! The effort you put into SEO for podcasts, YouTube channels, and other media outlets is such a smart investment in your marketing. But where do you even begin to use keywords and keyword phrases when you’re not writing content for your site? How can you make sure you’re not creating (and getting dinged by the big ol’ search engines for) duplicate content.
In this episode, I’m talking with Akilah Thompkins-Robinson of Girl Get Visible about alllllll the ways SEO can be a major marketing asset when you work on building it up off of your website. There are opportunities to rank with your podcast, YouTube channel, and the guesting opportunities you do in other people’s communities. You just have to know where to look and how to implement the SEO efforts.
Good news. Akilah and I will explain exactly how to do that.
SEO for podcasts and YouTube doesn’t get enough mic time. Which is why I’m so grateful for this conversation with…
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Apr 12, 2022
009. Don't Snooze on SEO and Content with Meg Casebolt
How do you feel about implementing SEO for content you've created?
Wouldn't it be great if new people were coming into your network more frequently without having to do anything?
On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience.
There's so much to learn about SEO for content writing — and we'll help you determine what to focus on.
Here's everything I talked about with Meg during this episode:
* Why and how SEO brings new clients into your business
* How quality content helps your audience to feel as if they really know you
* How competition plays a key role in if/how you will rank on search engines
* You may need to change your content approach based on what your ideal clients are searching for or what…
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Apr 5, 2022
008. SEOhhhhh! The Basics of Search Engine Optimization and Why SEO Is a Marketing Must
I'm going to be honest with you from the very beginning: I am a geek for all things SEO.
I love the value it delivers. I love keyword research and the "game" of determining the best keywords and tracking them over time. I love using those keywords as I write my copy and making all the strategic decisions necessary to ensure I'm following SEO best practices.
But not everyone loves SEO as much as I do. And I can understand why — SEO can be difficult to understand at first.
But that doesn't mean it has to be hard to understand forever!
I thought recording an SEO podcast for beginners would help the Talk Copy to Me podcast listeners understand the basics of SEO before we dive into how SEO in regard to website copy, content, and off-site optimization for podcasts and video shows.
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*Here's exactly what was discussed on the show:*
* What SEO means and why all brands and businesses should consider investin…
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Mar 29, 2022
007. What Website Pages Should Your Site Have?
We've spent this mini-series talking about web pages, so let's end it by talking about all the other types of pages you can have on your site, in addition to the Big 3 we talked about in the past few episodes.
Here, we'll review 20+ types of pages you might want on your site. How many do you think yours has right now?
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And, there's a special TIME SENSITIVE bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews!
Share your name, email, and address, and I'll respond within a week with actionable and personalized suggestions that you can implement right away. Next episode will be the very last time I offer this, so jump on the opportunity while you can!
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Here's exactly what was discussed on the show:
* How Shop pages can be set up different depending on the products…
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Mar 22, 2022
006. How to Write a Services Page That Converts
How confident are you with your website's Services or Work With Me page? Are your offers or products all listed on one page? Are you using secondary services pages? How many spots in your top navigation bar are being taken by your offers?
Writing your services page might seem easy if you know your offers well, but there are a LOT of decisions that go into determining how to visually offer your products and services, in addition to how to shape the messaging to move your leads through a decision-making process.
In this episode, we'll talk about the different ways you can present your offers and products to your website viewers, as well as what needs to go on the page (and how to present it!) to make conversions.
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*And, there's a special TIME SENSITIVE bonus for the early listeners of the Talk Copy to Me podcast: **complimentary website reviews**!*
Share your name, email, and address, and I'll resp…
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Mar 2, 2022
005. Bet You Thought Your About Page Was About You
Imagine this, someone new finds your website, whether it's a blog that they found when they were searching on Google for something that they needed, maybe they were referred to your site by one of their family or friends. Or maybe they saw your social media content, and they decided they wanted to learn more about you. And now that they have their curiosity is piqued.
So where do you think the most natural place for them to go on your website would be?
If you guess the about page, you're right.
When people have decided that they're interested in learning more about you, as a business owner, or what your business offers, they're going to find their way to your about page. Here you have the opportunity to give your audience insight into who you are, what your business is all about, and why they should stick around and potentially even hire you or buy a product that you're offering.
Is your about page up to par? Yes? No? Maybe? Either way, this episode is a must listen.
And…
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Feb 1, 2022
004. The Key Elements of All Successful Website Homepages
Okay — be honest with me for a second. How does your website make you feel? If you're squirming in your seat right now, you are definitely not alone.
I hear this all the time from prospective clients. They know the importance of a quality website, but they are not thrilled with what they have right now. They're worried that their copy doesn't speak to their audience or it doesn't showcase their mission, vision, and values in a way that they want it to. They may feel like there's no personality or it's not clear from their web presence what an incredible experience that they actually do provide for their customers.
Oh, and I also hear from a lot of people how jealous they are of their competitor's websites. They feel frustrated that people who have been in business for a shorter period of time or who may appear to have less experience than them seem to be vocalizing their message with clarity and attracting the clients that they wish that they could reach.
It's time to change all…
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Jan 18, 2022
003. The Importance of Niching Down in Biz with Mallika Malhotra
How do you feel when someone asks you what your niche is?
If it makes you feel uncomfortable, you're not alone. So many small business owners get sweaty hands when they think about niching down. But the truth is, choosing a niche for your business helps you stand out from the crowd, make your marketing clearer, and it help your network to refer the perfect clients to you.
I'm so excited to introduce Mallika Malhotra to all of you in the third episode of the Talk Copy to Me podcast.
Mallika is a brand photographer, an award-winning brand strategist, and the founder of The Brand Attraction Society. Mallika started her career working in corporate advertising working for huge brands like Loreal and Oil of Olay, and now she helps women entrepreneurs get clear on their brand message, show up as the face of their brand, and niche down so they can best serve their most ideal clients.
Here, we'll talk about niching down, how to know if you're ready, what to do if the niching doesn't work o…
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Jan 18, 2022
002. Do You Need a Website for Your Business?
Imagine a website void of all words.
What would it look like?
There's be colors, of course. You'd likely see some pictures of people or products. There will be buttons and maybe even forms. But, when combined, do all of those things give you a clear idea what the site is about? Would you be able to identify what kind of business it is? Who the professional is (and what they do!), or anything else?
Chances are, you wouldn't be able to tell a thing about a website if it didn't have words on it.
So, why are so many small business owners still not investing in their websites?
Now, we’re talking about web copy today simply because I’m biased. As a website copywriter, my job is to write website words, and I’m pretty passionate about cheering on creative entrepreneurs and smart service providers.
But the point stays the same when you translate it to any type of marketing message: Without words, there's a very slim chance that your audience is going to understand you…
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Jan 18, 2022
001. 2 Questions Everyone Wonders As They Consume Content
Wait — what’s this all about?
What’s in it for me?
You might think it’s a bit silly to start the first episode of a brand new podcast posing those two questions, but the truth is, when it comes to creating any type of copy or content, you’re audience is going to ask themselves those two very questions — whether consciously or subconsciously.
Think about it: we all ask ourselves these very questions as we scroll through our social media feeds, scan the subject lines in our email inboxes, and sort through our physical mail after grabbing it from the mailbox.
There’s limited time in all of our already jam-packed days and we want to make sure we’re investing what time we do have in the right ways.
Which is why each and every time you sit down to write copy for your own business and brands, you need to be able to clearly answer those two questions:
What is this message all about?
What’s in it for my audience?
On this (very first!) episode of the Talk Copy to Me po…
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Dec 8, 2021
000. Trailer: Introducing Talk Copy to Me, a Marketing Podcast
Who would have thought that putting words to the page would be one of the most difficult parts of doing business?
Yet here you are. Spending all your time trying to massage your message, and what you end up with (or what you've already hired out) lacks a certain je ne sais quoi. And you know that if you're not content with the content, it's going to fall flat for your audience as well.
I'm here to tell you it doesn't have to be like this.
Hello friends and welcome to the Talk Copy to Me podcast. I’m your host, Erin Ollila, conversion copywriter, copy coach, and ice-cream indulger.
My mission for Talk Copy to Me is to empower creative entrepreneurs and smart service providers to step into the spotlight and spark a connection with their carefully crafted copy.
See, clever words strung together may sound nice, but strategic and SEO-focused sentences make the difference between the wrong people knocking on your door and the right people patiently waiting on your wait list.
With…
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