Driving Demand
Driving Demand
May 20, 2022
11 - Scaling from Series B to Series D in 3 years and learnings from it (with Paula Molinar, Senior Manager, Demand Generation at Paddle)
Play • 34 min

Paula Molinar is the Senior Manager, Demand Generation at Paddle. Paula started at the company in 2019 when they where just 90 people. A few weeks ago they took in their series D investment of $200M and in this episode Paula share their biggest learnings and also marketing successes.

In this episode we talked about:

  • Moving from capturing to creating demand
  • Insights from having BDRs within the marketing team.
  • Learnings from implementing a "how did you hear about us" form field.
  • Why you should focus on Storytelling Ads that tell people everything they need to know already in the feed.

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.

This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.

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