Driving Demand
Driving Demand
Apr 18, 2022
9 - How to start and build out your demand journey from scratch (with Adam Holmgren, Head of Demand Gen at GetAccept)
Play • 27 min

For the first time ever you will listen to your host share his perspective on Demand Generation and how to build a demand framework and playbook from scratch.

In this episode we touch upon:
- How to make the transition from Lead Gen to Demand Gen?
- What's the most important metrics to follow daily?
- How do you build up and develop a successful demand team?
- How do you create your own demand framework?
- What's most important when building out playbooks for paid search and paid social?

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.

This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.

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