How I Work with Josh Becerra

Josh Becerra

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Hone your craft as a digital marketer and get expert insights from industry thought leaders. Listen as Josh Becerra interviews digital marketers, founders, and industry experts about building and leading teams, how to have confidence in your digital marketing investments, and what digital tactics and strategies are working.

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Sep 25, 2023

Unlocking Leadership Wisdom: Dena Mayne's Journey from 3M to Keystone EP49

*Full blog and podcast: **https://hubs.la/Q01N4jJ40** * In this episode of How I Work, our host, Josh Becerra from Augurian, sits down with Dena Mayne, the Chief Operating Officer of Keystone Group International. Prior to her role at Keystone, Dena enjoyed a remarkable 25-year career in large corporate environments, including renowned companies like 3M and Ecolab. Her passion for leadership development and innovation led her to her current position. Dena shares her experiences working in international settings, particularly in Latin America and Asia Pacific, which exposed her to diverse cultures and taught her valuable leadership lessons. One pivotal moment in her career occurred during a chance encounter with 3M's CEO in a stairwell, which left a lasting impact on Dena. The CEO's genuine interest in her growth and development ignited her passion for inspiring action and helping others achieve their goals. The conversation turns to servant leadership and conscious leadership, which are fundamental to Keystone Group's culture. Dena explains how these principles focus on empathy, emotional intelligence, self-awareness, and the importance of leading with purpose. She emphasizes the significance of leaders understanding their "personal why" and surrounding themselves with a complementary team to achieve their goals. Dena and Josh explore the evolving relationship between sales and marketing within organizations. They discuss the trend of some leaders believing marketing should report to sales due to their increasing alignment in revenue generation. While acknowledging the importance of collaboration, they stress both functions' unique strategies and capabilities and the need to harmonize their efforts by understanding the customer journey. Plus: - Servant leadership: Empathy and emotional intelligence, hiring to augment gaps, and leading culture - The common relationship trend between sales and marketing teams - Advice for leaders facing challenges, change, and uncertainty "We're all different in how we lead and why we want to be leaders, so it's reminding ourselves of our own personal why. Why are we in the position that we're in? What inspires us? How did we get here?" This episode offers valuable insights for leaders, aspiring entrepreneurs, and anyone interested in leadership development, organizational culture, and the dynamic interplay between sales and marketing in today's business landscape. Don't miss this opportunity to gain wisdom from Dena Mayne's remarkable journey and expertise. Explore more content from leaders in the marketing community on our *podcast**.* Or visit our *blog* to find more digital marketing tips and ideas. *Want to learn more about Augurian? *Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.