05 Understanding the problem before finding the solution with Mike Scrutton, Director of Print Technology and Strategy at Adobe
Play • 47 min

For over 30 years Adobe has been changing the world through digital experiences and has been transforming industries, starting with the print industry. Mike Scrutton, Print Director at Adobe is leading a team focused on developments in the textile printing space. With 25+ years working with print, his knowledge and understanding of creative production workflows is extensive. Mike has been with Adobe since 1997 and has been responsible for many new and advanced technologies in the field.

At Make it in Design we’ve been fortunate to have Mike and his team providing some amazing insights and opportunities for our community of designers in The Live Hub. Including winning gold standard awards, exhibiting their work around the world and getting to test brand-new Adobe software.

In episode 05 Vic and Mike discuss:

  • Being empathetic and learning from the user experience
  • Learning by doing
  • The future of digital print technology
  • The Adobe culture and maintaining their integrity
  • Encouraging community and creative opportunities
  • Overcoming procrastination

 Adobe Max runs October 26-28th, 2021 https://max.adobe.com/

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Find out more at makeitindesign.com

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